Jekyll & Hide’s Take on Travel Trends

Founded in 2003, Jekyll & Hide is a bespoke leather fashion brand based in the seaside town of Cape Town, South Africa. With a dedication to timeless leather craft and design, the Jekyll & Hide team travels far and wide across South America, Asia, Africa and Europe to source the finest leather the world has to offer.

Travelling Mystery Guest recently had the opportunity to chat to Bernard Bultemeier, the founder of Jekyll and Hide, about his opinion on travel trends and what to look forward to from them.

New products have to keep up with the modern techno lifestyle. According to Bernard, laptop bags are the most popular modern techno product.

“As people’s lifestyle changes (working from coffee shops, on-the-go, etc.) the use of functional business and laptop bags has become a big part of our business.”

Jekyll & Hide’s laptop bags are very functional and are created for the modern business person. They have built in padded laptop pockets, RFID protected cell phone- and wallet sleeves and multiple compartments for diaries and iPads. Jekyll & Hide adapts their laptop bags to the size of laptop screens so that one can shop a product that suits your computer perfectly.

According to Bernard, dual-purpose products like the laptop backpack, or the cross-body bag which can carry a tablet will eventually replace conventional handbags. “As our lifestyles change (we commute to work on bikes or on public transport) the need for practical and well-designed products is key. With the increase in cell phone use, people now don’t have a free hand to carry a bag because they’re constantly on the phone. With multipurpose backpacks, you can carry all the essentials while still cycling and using the phone at the same time. Backpacks are also better for your posture (if worn properly). People are becoming conscious of the way they walk and move. Standing desks, yoga and Pilates are all big trends so the more we can do to help with this lifestyle, the better.” 

Leather bag colours change as the seasons and trends do, however, Jekyll & Hide try to keep a traditional feel to their products. They focus on items and colours that are lasting and as coloured leathers are very easy to fake and it’s a lot harder to produce a real-leather looking piece in natural colours, Jekyll and Hide’s traditional colours are a clue of the quality and authenticity of the brand.

Jekyll & Hide’s Oxford travel bags are probably their most iconic and recognisable products. The Oxford range is also their best seller with its classic look that never seems to go out of style.   

At first, we thought that the brand was named after the 1886 detective novel by Robert Louis Stevenson. We now found out that the brand actually has nothing to do with the novel. “Some people remember the name, Jekyll and Hide, but can’t pinpoint where from, so there’s often an existing connection with new customers but they don’t really know why. The word hide comes from the leather hides we use and Jekyll just had a nice ring to it and was nice and different from all the Italian style names that launched into the market at the time.”

Jekyll & Hide tries to bring a bit of colour and design into the lining of their bags instead of the actual outer design. Funky colours and patterns are seen when one opens a bag or purse which is always a welcoming surprise. They aren’t necessarily bringing in local South African designs (as it’s a global brand) but they do bring in trending patterns like the Aztec look of the Ndbele range. Jekyll & Hide tries not to box the products into a tourist category, though, so they just use very subtle pops of local or trending elements. 

Jekyll & Hide is now also expanding into other fabrics. They’re creating a canvas backpack for example that still has a lot of leather elements in, but they’re starting to mix materials. They also have a travel bag with poly carbon elements.

“We try and create products that are light and make life easier, which means being open to other developments and materials. We’ll always bring through the luxury leather elements of the brand, but we’re no longer focused on 100% leather items.”

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Top 5 Reasons to attend the next World Travel Market

Travelling Mystery Guest recently attended the World Travel Market at the CTICC in Cape Town. Here are our top 5 reasons for attending the next one:

  1. Meeting up with friends from the industry. In an industry that revolves around interaction with people, meeting up with old friends from the industry is one of the biggest gifts! In addition to the blessing of having friends in the industry, they also know other friends in the industry that they can introduce you to and visa versa. That brings us to the next reason for attending:
  2. Networking. These types of events are always ideal for making new contacts, creating leads and strengthening relationships. The Tourism and Hospitality Industry is one of those industries where it is best to meet your clients face to face. We like the human-to-human interaction – that’s why we do what we do. This also makes it easier to contact potential clients afterwards.
  3. Seeing what’s out there. Whether it is new opportunities, huge, scary competition or possibilities for collaboration, you get to see what is out there and you are given the opportunity to talk to different people face to face.
  4. A pool of people to tap into. Tourism and Hospitality professionals from all over the world attend this event and this provides you with a golden opportunity to tap into this pool of professionals if you play your cards right.
  5. Never too old to learn. In an ever changing environment, we all struggle to keep track with the latest technology, trends and tactics. The World Travel Market hosts numerous talks on a variety of subjects and you can sit in and take in as much as you like. We especially enjoyed the talk on the current state of travel blogs, hosted by Keith Jenkins, from Velvet Escape Travel Blog and iAmbassador.

So, be sure to save up for the next World Travel Market – it definitely is worth your travels and your time.

Written by: Renate Engelbrecht

Small things with big impact

On my travels, locally and abroad, I’ve noticed that there are numerous small things that make a big impact in the hospitality industry.

“Sometimes doing something ordinary a little different makes a bigger impression.” –Renate de Villiers

Here are a few things that caught my attention at different guesthouses, restaurants, hotels and other venues:

A normal cup of coffee becomes more special with a hint of nostalgia:

Koeksister

Koeksister

What could have been a normal champagne birthday celebration became a special champagne picnic at the Kamonande Game Reserve in Limpopo:

Picnic

Picnic

Not just the ordinary glass of champagne, but one with an edible hibiscus flower:

Champagne with Hibiscus

Champagne with Hibiscus

A common dinner at a fancy restaurant gets new meaning with entertainment in between. Dinner theater is becoming more and more popular as customers search for new, exciting things to do.

Waiters with some extra skills (like magician tricks or surprise elements) make a much better impression than the usual “can I take your order” attendant.

What small things does your restaurant or tourist destination do to make a bigger impact on your guests?

Let us know your thoughts and ideas by commenting below, or send us your comments via Twitter (@TravellingMG) or Facebook.

For more info about Travelling Mystery Guest, contact Renate on enquire@travellingmystery.co.za.