It happens to all of us – you think this Facebook post is going to draw everyone’s attention and then in the end you are lucky if it got one like! But why? Which Facebook posts encourage engagement?
Your fans on Facebook wouldn’t be there if they didn’t want to follow or know more about your guesthouse, hotel or restaurant. The only challenge here is to give them what they want. Let’s look at a few need-to-knows when it comes to Facebook posts:
- Not many people like commenting on posts that are full of errors and spelling mistakes. You wouldn’t either if you think about it.
- Facebook is meant for socializing – speaking to your fans in a corporate tone isn’t going to get you any engagement.
- Write your updates in Word or Excell (a program that has spell check). This might be an extra step, but rather safe than sorry.
- Long updates lose readers. Keep your posts short and sweet and make sure that your link appears in front of the content.
- Rather don’t use shortened links on Facebook. Shortened links may appear spammy so the chances that the reader will open the link are less.
- Spice things up with images. Your fans will engage with your brand through images well whether it is funny, inspirational or promotional. (P.S. To make your pictures even more enticing, use PicMonkey, a free photo editing tool that lets you add text, overlays, frames and more).
- Ask questions or create polls.
- Give your fans a glimpse of what goes on behind the scenes – wish one of your staff members a happy birthday and post a photo on Facebook, or congratulate a couple who just got engaged at your venue an post the photo on your page.
- Offer fan-only perks. One of the main reasons people follow brands on social media is to be able to get to know about specials and promotions first. For example: Use a secret word that only Facebook fans would have seen that will ensure them a free drink before 20:00 that night.
These are but a few Facebook post tips that might increase engagement on your page. Be creative and think out of the box and you’ll see how your fans engage with you more often.
For workshops on the basics of social media, contact Travelling Mystery’s owner, Renate, on firstname.lastname@example.org / 082 336 1562.
Follow Travelling Mystery Guest on Facebook: https://www.facebook.com/TravellingMysteryGuest
P.S. It is recommended that this package is used for a minimum of 3 months in order to see results.
Book your customer journey evaluation (including customized measurements) today! Contact Renate on 082 336 1562 or email@example.com.
Needing or not needing a company profile on LinkedIn is not necessarily the question. The question should rather be: what do you want to achieve with your profile on LinkedIn?
Looking at LinkedIn, we all know by now that it is a professional platform on which people and companies can interact on a professional level about industry related topics. It is not a social platform, like Facebook, which is mainly used to stay in touch. LinkedIn is used to link people for business purposes rather than social purposes.
You need to decide whether you, as the owner or manager of the hotel or guesthouse, would like to “get linked” with other people in your industry or if you would like people to follow your hotel’s brand. The problem with the brand is that the brand needs to already have gained a certain amount of popularity in order to even be visible on a platform like LinkedIn. Interacting via the company profile is also much more difficult than from a personal LinkedIn profile. Your company profile would for instance not be able to link with people, even though people can follow the brand. The only interactions possible for a company profile would be to follow other brands (company profiles). The usage of the LinkedIn company page is therefore very limited and I would therefore prefer to have a personal profile instead. Why?
- I will be able to interact with fans of the brand in person.
- Fans will interact more easily with a person than a brand.
- It gives conversations and discussions more credibility as it can be traced back to someone specific.
With a personal profile related to a certain brand (i.e. your hotel) you need to ensure that the brand’s promise, values and beliefs are always visible throughout. If you decide to have a personal profile on LinkedIn with the aim of promoting your company, it is important to remember that the profile will then only be used for business purposes and not for socializing. (Not that LinkedIn is meant for socializing in any case). You will have to have a clear policy with regards to personal profiles on LinkedIn whenever they are linked to your brand.
For Travelling Mystery workshop bookings and tips on the basics of LinkedIn marketing for hotels and guesthouses, contact Renate on 082 336 1562 / firstname.lastname@example.org.
TMG Workshops for April
With April slowly, but surely approaching, Renate is planning some really fun, interactive workshops for you and your staff. Here are the topics to look forward to in April:
1. Creating your own hotel wheel
In this workshop you will learn how to identify the different touch points between hotel staff and guests. It is ideal for managers and lower level employees as you will be able to understand the complete customer journey and the different areas of interaction where you have an opportunity to engage and impress. Bring pencils, paper and creativity and let’s roll out the hotel wheel!
2. Creating your own customer journey map
In addition to the hotel wheel, we also learn a bit more about the customer’s journey. We identify different target markets and their different touch points. We also identify areas which might need some attention within the customer’s journey, and some advantages and opportunities we might have missed in between. This is a great way to review your customer service delivery and current engagement with guests. The workshop will assist you to take a look at things from another angle – put your thinking caps on and let’s think outside the box for a while.
3. What are the customer service issues in SA’s Hospitality Industry?
Take a look at the different challenges faced in South African hospitality with regards to customer service. Renate gives you an outline of Travelling Mystery Guest‘s observations and experiences, after which some interactive brainstorming and discussions will guide you to ideas and solutions to overcome some of the customer service challenges you face within your hotel, guesthouse or restaurant.
4. How to increase customer service in South Africa
This is a follow up on the workshop above, looking at case studies and research done on the customer service challenges faced and considering possible solutions and the outcomes thereof. This workshop will also give you some tools to use with regards to staff management and training, as well as establishing a feeling of loyalty and trust among all staff members within your hotel, guesthouse or restaurant structure.
Remember that Travelling Mystery has made it easy for you by presenting these workshops at your establishment. For bookings, contact Renate on 082 336 1562 / email@example.com.