Catering for different ages

Travelling is not limited to age, anyone who wants to travel are free to do so. But different ages have different habits when travelling and different reasons for visiting certain places. Travelling Mystery Guest takes you through the decades to see what various age groups look for in their travel experience.

  1. In your 20’s:

In your twenties, you don’t really know much of the world. When travelling, it will be a whole new experience for you. You don’t really have anything to compare this experience with, so it will put you completely out of your comfort zone, which is ultimately the best way to learn the lessons of life.

Younger people also have the time to dwell abroad; they might even look for job opportunities and decide to settle in a foreign country, because they don’t have a job at home tying them down. With today’s economy, many young adults research job opportunities abroad.

Millennials often travel solo with the goal of meeting new people. This can lead to a long period of travelling where they continue to visit new places with the friends they meet at each new destination. They usually don’t have family responsibilities yet, which gives them the freedom to travel for a longer time.

  1. In your 30’s:

They will mostly be settled with a job and a steady income, making their travelling time shorter, but their trips more affordable and luxurious.

This age group includes a lot of newlyweds on their honeymoon or young couples exploring the world together. They will probably stay at more exclusive hotels and would have some plans of what they would like to explore.

This age group might have more to compare their current experience with. Unlike those in their 20’s, they might be more interested in cultural experiences than clubs.

They may also be travelling with small children, adapting their accommodation and entertainment plans according to the kids.

  1. In your 40’s:

They do thorough planning and their knowledge of travelling is a lot better. They make an effort to have a comfortable stay and more convenient transport options.

They might have more spending money and they will pay more to have a memorable experience. Travelling for work is also quite common in this age group, as well as family trips.

There are also a few travellers in this age group who believe they are getting old, so they will still plan some extreme and adventurous holidays, while it is still physically possible.

  1. In your 50’s:

They might choose destinations with a rich and exotic culture. They have the money and mostly the time to a take a long holiday to experience things they have planned thoroughly.

A frequent occurrence is that their children live abroad and they are visiting, which can also be for a long period of time at once.

Family holidays are still present in this age group, the children being older and often paying for themselves. People in their 50’s are usually quite knowledgeable about travelling and would guide their children in possible activities.

Destinations must find ways to cater for all the different age groups. This will not only keep customers happy, but it will also enlarge your customer segment, which eventually will increase profits.

Written by: Alicia Redelinghuys

Different types of Tourists

In the hospitality industry, you will be introduced to a lot of different people. As tourists, they become your customers. Certain businesses cater for certain types of tourists. Travelling Mystery Guest helps you to identity the different tourist types, which assists you in understanding the requirements.

  1. Incentive tourists:

This group includes people who didn’t initially plan on visiting your destination For example, a worker has accomplished his sales target and he is rewarded with a dinner for two. Since they had no intention of coming to you, they won’t particularly have a set expectation. This is a good opportunity to wow a customer. These people view this rewards as inspiration to work harder, and therefore it could be a good idea to build customer loyalty by adding a personal sentiment to their experience. Example: a bottle of wine with a personalized congratulations message.

  1. Business tourists:

These people travel purely for business reasons. If you manage an accommodation service and you want to lure business travelers, providing them with conference rooms is probably the best way. Bring their work place to where they are staying rather than being dependent on meeting facilities near you to bring in customers. When you have facilities available, offer them everything they may need. Water and juice in the room, lunch at a specific time and any other service they might require. These people are not specifically there to enjoy luxury but they don’t want to struggle while they are busy working. Try and provide as much as possible, especially transport and internet services.

  1. Leisure tourists:

This group is on holiday purely for relaxation and luxury. When accommodating some of these travelers, it would be a golden opportunity to up sell all the services your business provides. If you don’t have a spa or relaxation facilities, be sure to equip these visitors with enough information of where they can find them. Don’t fuss around these customers, but be sure to provide them with everything they might need. It would be good to offer them something extra, for example, drinks served by the pool.

  1. Sport or recreation tourist:

These tourists either take part in sports or they are there to watch sports. When you are aware of a sports event near you and the customers have informed you that they will be attending, it could be a good opportunity to provide some extra services. They might be returning at a late hour or leaving early in the morning. Ask them if they have any special preferences, for example food at a certain time. Also try to take part in their experience by wishing them luck or saying you hope they enjoy the event.

  1. Special Interest Tourist

This group is visiting because of a certain passion. It will be good to stay informed about events near your destination and interests in your location. For example, people who are staying at your lodge during a bird watching trip. This tourist type often plans their travelling very well, so you might be informed about their activities before they arrive. Always accommodate their arrival time and the reason they are visiting. As with sport tourists, you can take part in their trip by asking about their experience.

Written by: Alicia Redelinghuys 

Resources:

The different types of tourists in tourism industry, online, accessed 10/02/2017, also available at www.hotelresortinsider.com

 

Travel Trends for 2017

I love watching things change in the travel and hospitality industries. Never a dull moment. Whether it is decor trends that change, or the plating of food, every year has some new, evolving trends that either shock us or surprise us. Wall colours, ways of travel, types of accommodation preferences, types of travellers and their expectations…here is what is being predicted for 2017:

Travel experiences

Travel experiences (Image cred: pixabay.com)

  1. EXPERIENCE. More and more travel experts say that travellers want experiences with some kind of purpose, especially when it comes to wellness and cultural education. Travellers want to have digital detox options and they want to experience different indigenous cultures. When I say experience, I mean travellers really want to experience certain things like working on farms, taking lessons from local artists and trying out local cuisines.
  2. CONSERVATION. Another trend that is growing quite quickly, is the trend of travelling with the purpose of conservation. Conservation of not only the planet, but also cultures, wildlife and more.
  3. MORE DESTINATIONS IN ONE TRIP. Travellers don’t go to one destination and stay there for two weeks anymore. Instead, they make the most of their time away from home and fit in as many destinations and experiences as possible. In South Africa, this is a huge trend as travellers want to see, for example, Cape Town and the Kruger National Park all in one trip.
  4. EXPERIENCE DRIVEN TOURS. Tour operators say that travel to Africa is booming. Travellers now want the true African Safari experience and less luxurious spa experiences. Things like walking safaris, canoe trails and fly camping should do the trick. Experience driven tours that encourage travellers to move at a slower pace while on holiday are a must in your planning for 2017 if you want to “wow” your customers.
  5. COMBINATION TRIPS. “High-low” safaris are also becoming very trendy in the travel industry, where travellers rough it with walking trails or canoeing and then end off their trip with a few days at a luxury lodge. Combination trips are definitely something to look into. Gosh PR also mentioned this at the THINC Africa Conference, hosted by HVS earlier this year, where they explained that UK travellers want something from both worlds in one trip. With South Africa having so many stunning beaches, we need to tap into this travel market, providing tours that combine safaris and beach holidays to travellers from around the world.
  6. LIVING ROOM-LIKE SPACES. With regards to decor, hotels have living room-like spaces to look forward to – moving away from the traditional front desk.
  7. CULTURE INSPIRED DESIGNS. Culture-centered designs where there is not much difference visible from the indoor spaces to the outdoor spaces is not necessarily a new trend, but it has increased in popularity.
  8. BOHEMIAN FOR BUDGET. Bohemian simplicity has become a popular design trend to follow, especially for budget hotels, with high-touch furnishings, but simple, environmental finishes.

References:

http://www.greenspot.travel

http://www.hotelnewsnow.com

http://www.travelweekly.com

http://www.goshpr.co.uk

What is voluntourism and why should it matter?

Is the craze to help others, while you are unwinding, helping the world or making it worse?

Volunteer vacations or “voluntouring” is a trend that has slowly gained momentum over the past few years. As the word implies, voluntourism combines holiday travel with volunteering at the destination that the tourist visits. In simpler terms, it involves travelling to a destination in order to improve the economic well-being, socio-cultural development, or environmental conservation of the destination and its people, by providing volunteer assistance and goods. Usually participants have to pay a fee in order to partake, and as with all tourism activities, any traveller who receives remuneration for their services are automatically excluded.

Image source: thesocietypages.org

Image source: thesocietypages.org

For the MICE (meetings, incentives, conventions, and events) industry it is an opportunity to expand a company’s social responsibility, the chance to deliver purpose-filled team-building activities, or even providing co-travelling spouses with an alternative to destination shopping sprees. Travellers desire a sense of purpose in their leisure activities. Although laying on the beach still appeals to some travellers, many people crave a more meaningful and substantiated vacation. In voluntourism, volunteers can experience a greater sense of social responsibility by improving the lives and well-being of the locals.

Google the term and you will notice a few other terms also associated with this phenomenon: voluntourist, ethical holiday, travel philanthropy and more. These terms are directly linked to sustainable tourism, defined by Sustainable Travel International as “lessening the toll that travel and tourism takes on the environment and local cultures.”  Their motto is: Leave the world a better place.

As with most travel-related activities, if voluntourism is well-organized and planned, the traveller can indeed make use of their holiday to bring about some change in the world, and also gain some personal benefits. Some of the more obvious pros include:

  • Voluntourism enables busy people to make time for charity work, combined with their holiday time. The volunteering has the added benefit of providing families with a shared experience, and single travellers the chance of travelling in the company of others.
  • The extra man-power that such a holiday provides to many well-deserved projects can result in cost savings, and faster completion as an ongoing stream of fresh workers keep the momentum going.
  • Both volunteers as well as recipients have the chance of gaining insight into the world and the lives of others. Voluntourism is supposed to be a people-to-people experience, striving to create cultural exchange and understanding.
  • A short voluntour can have far reaching effects, such as inspiring family members and friends to get involved with a cause, or even convincing the voluntourist to return to the project or to get involved with another project.

But, unfortunately as with any activity that is not well-organised or thoroughly planned, voluntourism can just as easily end up as a disaster if the parties involved do not understand the complexities in ensuring the experience is successful and enjoyable. One of the major downsides is the possibility of people only getting involved for a short feel-good burst of service, resulting in a project getting completed but not leading to much useful help for the complex cause.

Although voluntourism is rooted in good intentions, maybe it is not the best idea for your next business trip or holiday, unless done through a reputable and sustainable organisation, with a determined, long-term commitment to continue with the good work after you have touched home ground.

Destinations need to think out of the box

Highlight what makes you unique and tap into travellers’ expectations.

We recently wrote about business travellers and the growing trend of them looking for destinations that are unconventional and adventurous. Yes, the standard hotel room is still number one on the list for business travellers, but this is mainly because they know they will get what they expect. Hotel groups normally also make this easier, as they have a standard room types, which provide guests with exactly the same whether it is in South Africa or London.

With the bleisure travel trend becoming more and more popular, the demand for more adventurous and unique accommodation options will also increase. This means that destinations will need to start thinking out of the box and tap into travellers’ expectations, which is ever changing and could be quite challenging, yet very exciting!

Out of the box thinking. (Image from: writerswin.com)

Out of the box thinking. (Image from: writerswin.com)

This does not only apply to business travellers, but also leisure travellers. Destinations need to figure out what makes them unique and use that as a selling point. Unique selling points is what gives destinations their competitive advantage. What is yours?

How to identify your unique selling point:

If you are uncertain about what makes your destination stand out from the rest or if you are looking for a way to stand out from the crowd, ask yourself these questions:

  • Does my destination offer something different to the destinations in the area?
  • Can we incorporate educational tourism or voluntourism or something similar in our destination?
  • Does my destination cater for a niche group of travellers, i.e. business travellers, travellers with kids, adventure travellers, etc.?
  • Is there a way to incorporate certain activities for travellers at our destination, i.e. yoga classes, meeting rooms, conference facilities, water sports, expeditions, etc.?

These can be guidelines to see where your destination is able to create its own unique selling points, eventually letting the destination evolve and stand out from the rest.

Tools and Trends to use to your advantage:

Keeping up with current tools and trends in the travel industry will guide you to successfully identify certain areas in which your destination is able to exceed guests’ expectations. Examples of these include:

  • Travel apps and the use thereof
  • Free Wi-Fi
  • Knowledge on the different types of tourists and their needs and expectations
  • Creative and inventive thinking (thinking out of the box) from employees
  • Customer feedback (always very valuable)
  • Customer Journey Evaluations (done by Travelling Mystery Guest and helps to identify gaps in the customer journey that need to be attended to)
  • Customer Journey Mapping workshops (teaches HODs and staff how departments interlink with each other to create the ultimate customer experience and shows touch points where the destination has an opportunity to WOW the guest. Contact Travelling Mystery Guest for more information and bookings.)
  • Knowledge about Millennials and their travel trends and expectations
  • Seasonality trends
  • Mobile and other technology that can improve the guest’s experience
  • Cultural, sport or leisure events and wellness holiday trends
  • Long family holiday trends
  • Older travellers tend to travel further and longer and look for more adventure
  • Younger travellers drive the trend for activity or sporting holidays

These are only a few of the things you could consider when you want to set your destination apart from the rest and be the best. Find your unique selling points and use it to your advantage. Think out of the box.

The changing business traveller

Business travellers are no longer just suits carrying briefcases.

E.S. Brits, 2016 – Bloggers, networking events, conferences and face-to-face meetings are the driving forces propelling business travel into a new era.  Recent surveys have found that Millennials are twice as likely to plan and undertake business trips when compared to Baby Boomers. New apps are introduced daily, catering to the unique needs of the corporate traveller, and travel programs now offer everything from expediting the boarding process to assisting travellers in avoiding flight delays.  As travel requirements change and new rules and legislation is implemented, the travel industry should also adapt and grow to account for the increased demand for specific business travel trends and needs.

Technology enables us to be in constant contact with our friends, and family. Between Skype and Google hangouts employees, colleagues and business partners can connect even when they are continents apart. But still, the good old-fashioned face-to-face meeting remains hard to substitute. The face-to-face meeting is however busy changing.

Changing business traveller

Changing business traveller (Image from: Skift.com)

For hotels, guesthouses and other travel destinations, business travellers are a very appealing market. If they want to successfully reach this lucrative market they have to stay ahead of the trends. The new business traveller’s needs have evolved; they are now looking for a temporary home-away-from-home paired with a fast, efficient and seamless experience that will enable them to work on-the-go. This new trend goes hand in hand with the following needs:

  1. Business travellers want a seamless experience through apps

In order to attract the growing market of corporate travellers, accommodation establishments need to make use of multi-screen bookings, allowing travellers to adapt their plans in an instant – to change bookings, book in or out, or even cancel bookings. Even better if the app can also link the traveller to local restaurants and coffee shops, transport, weather forecasts, and for the bleisure travellers, a sight or two to visit while on their trip.

  1. Enable the business traveller to maintain their workflow

When travelling for business, efficiency is key. Companies expect their employees to work, even if it is from a hotel room. Therefore, hotels and other accommodation establishments should offer Wi-fi and charging stations in the room and printing and other business facilities on-site – preferably open after hours. No matter who the traveller, Wi-fi remains an expense that most travellers would want to avoid, giving travel destinations who offer it free of charge a definite competitive advantage.

  1. Consistency

Corporate travellers often prefer to book with accommodation chains and hotel groups with a known brand. Surveys have found that business travellers rated hotel chains as a safer bet when travelling to different countries or locations. But that does not mean that independent hotels should be dismayed. They can compete in this market by making sure their marketing advertises exactly what the traveller can look forward to, and then deliver on that promise. Show off the amenities that will really matter to this group of travellers, e.g. your big rooms equipped with a work desk, displaying the free Wi-fi sign. But make sure all the rooms look like that picture. Remember, consistency builds trust and not delivering what you promised breaks that trust.

  1. Location, location, location

Business travellers prefer to book their accommodation close to key locations, where there are reliable transport and dining facilities in close proximity. Pair this with stable connectivity and facilities that will ensure a workday without frustration and there you have it! Advertise accordingly, emphasising safety, comfort and productivity.

  1. Loyalty and rewards programs

Incentives can be a successful motivator to ensure repeat business and return guests. For a corporation making a booking for their employees’ business trip, incentives that have proven to be effective include a reduced corporate rate for small businesses, loyalty packages for large businesses, and special business services that will ensure continuous workflow.

  1. Keeping everything in one location

Conference facilities, space to have face-to-face meetings, work space for group sessions and breakout rooms are indispensable for any business traveller. Having these facilities in the same location is ideal.

  1. Going cashless

Exact record-keeping is one of the headaches of travelling on the company’s dime. Going digital makes the whole process easier, allowing travellers to pay directly from their mobile devices while saving an exact record of the expense.

  1. Shorter lines and no waiting times

The old saying, “time is money”, rings very true for corporate travellers, who require fast and seamless check-in and check-out experiences. They will look for destinations that go digital, allowing guests to check in and out on their mobile devices and apps, as well as key-less entry to their rooms.

  1. Different is sometimes better

Some business travellers consider the somewhat unconventional accommodation options when going on a corporate trip – anything from bed and breakfasts, self-catering apartments, cabins, lodges and even tree houses! Although the demand for traditional hotel rooms is still high, this growing trend indicates that business travellers are willing to be adventurous and to think out of the box. That means you should too. Accommodation establishments should highlight what makes them unique. Never be afraid to show what else, over and above the business centre and workspace, you offer.

  1. Healthy travellers

The global health trend has extended to the business travel market. Hotels and other accommodation establishments, airports and other business facilities have started to offer new services that focus on the well-being of the traveller. These services include relaxation areas, exercise classes, and juice bars.

Business travel is an ever growing market, and if tapped into successfully, can be very rewarding.

Bleisure – Combining Business with Leisure

Frequent business travellers will generally all agree that the average business trip is no fun. Business travel has little, if anything, in common with the typical holiday and, more often than not, business trips leave the traveller feeling exhausted and stressed out. Most corporate folk who regularly travel for work end up not even using all of their vacation days. There is, however, a solution to this predicament: Bleisure travel.

Bleisure Travel

Bleisure Travel (Image from: healthytravelblog.com)

This buzzword was created from the words “business” and “leisure” and refers to a business traveller who fits in some leisure time during a business trip. This is hardly a new thing, but it has only recently become newsworthy. In fact, for long there has been a segment of business travellers who have had the monetary means, as well as the professional flexibility, to include a few extra leisure days in their scheduled business trips. According to Visa’s 2015 Global Travel Intentions Study, 16% of travellers combined leisure with business on their most recent trip. Whether this is a current trend or whether it has been taking place for quite some time, it definitely highlights the integration of people’s professional and personal lives in the modern world.

Still, why mix business with leisure?

Bleisure travellers believe that planning leisure around business is a very effective way to go about it when it comes to time and money spent on tickets, visas and other travel expenses. Taking a short holiday before the business trip commences helps employees to acclimatize before entering a foreign work environment, plus it gives them a unique understanding of the city and culture in which their business meetings will take place. Most bosses understand, and even appreciate, this sort of time and resource optimisation. Some employers even believe that the additional travel time motivates their employees to perform better; especially when it goes hand in hand with a “digital detox” (a day or two with no access or connectivity to any electronic communication devices). These few extra days, taken at the employee’s expense, can be used to recharge and come back re-energized – ready to tackle the next business project or deal. Bleisure travellers tend to be more content and everybody knows a happy employee is more productive. Bleisure travel, therefore, not only increases job satisfaction, but it also nurtures loyalty towards the company.

Why should the travel, tourism and hospitality sector care? Because bleisure travellers tend to spend more money per trip than their strictly-business counterparts. Since the company normally covers the travel costs, travellers now have more spending money for their trip and they generally strive to make the visit worth their while. This provides a very interesting opportunity for hotels, guesthouses and even self-catering destinations to retain travellers once they have completed the business segment of their trip. Travellers could be motivated to prolong their stay through post-stay leisure packages or exclusive discounts for people coming to a specific conference. The aim is to encourage them to linger a little longer. Perhaps they could even fly their families or partners in and turn the primarily business trip into a well-deserved family holiday or romantic breakaway.

A captive audience is an opportunity not to be missed, which is why the travel, tourism and hospitality sector should tap into this fast growing bleisure travel market.