Staycation – Ways to be a tourist in your own town

Feeling like you never get to go away on a special holiday? You don’t need to travel far to do some sightseeing, relax, and get an exhilarating feel of adventure. Here’s how to be a tourist in your hometown and see your city with new eyes:

Show foreigners around

Take foreigners around your area – be it friends from another part of the country, family or an exchange student from Finland. Think of places that are usually branded as “too touristy” and try to enjoy the experience just as much as your guests do.

Take a bus tour

Do you know the history behind the buildings seen in your hometown? Do you understand how and why your city was founded?

Take a bus tour that is usually meant for tourists to gain some local history knowledge. Engage yourself with the tourists on the bus to see what they find interesting – you might be fascinated about a few things you forgot your city has to offer. City Sightseeing‘s hop-on hop-off bus includes all major Cape Town, Jo’burg and Soweto tourist attractions.

Stay in a hotel or guesthouse

To set yourself in a mood for exploring and travelling, book into your town’s favourite hotel or guesthouse. Jo’burgers can indulge in a staycation at the Fairlawns Boutique Hotel & Spa, which should tick all the boxes. (See our recent post about their bubbly bar here). Being away from home for the evening will add to the touristy feeling you’re after.

The Fairlawns Treehouse Studio

Schedule time for those “one day” places

We all have places that we pass regularly in our town or city that we plan on visiting one day. It will never happen if you don’t actually decide on a date to go. While busy, look at recommendations and tourist brochures of activities in your area and create a schedule of the things you want to do.

Go on a taste adventure at the most touristy restaurant in town

Go to the most touristy restaurant in town and eat the meals they specialise in. Look at coffee shops and restaurants you usually don’t go to and try various cuisines. Stepping out of your comfort zone when it comes to restaurants, is exhilarating and refreshing. If staying in Pretoria, why not visit the Monument Restaurant and experience authentic Afrikaner food.

Cheer on a local sports team

To get a feel for the spirit in your city, go to a stadium near you and watch a sports game with passionate locals and tourists.

Do something that only your city can offer

Most towns and cities are well known for an outdoor adventure like no other. Go out and explore your town’s most fun activity. If you’re from Cape Town, head to Table Mountain and experience the Aerial Cableway.

Glide into vacation-mode

When leaving the office for your staycation, leave all your worries behind and settle in for your well-deserved holiday. Put on some music, open a bottle of wine, relax and get ready for your holiday at home.

Written by: Katrien Nel

Images: Supplied

Advertisements

Staycations – A threat or an opportunity for your destination?

Written by: Renate Engelbrecht

There is a lot being written about the word, Staycation, but do we really get what it’s about? Do we realise that Staycations could either be seen as a threat or an opportunity for local businesses?

Staycation

Staycation – Photo taken by Renate Engelbrecht

We often tend to focus all our marketing efforts on guests coming in from abroad – you know, those with the dollars. But then, when last have we really taken a good look at what the customers right under our noses, the locals, are looking for? That family of four driving past your destination every day on their way to school; the couple who just bought a new home around the corner and committed themselves to weekly date nights; the retirees who love to invite their precious grandchildren for a visit, but don’t know where to take them for entertainment…

STAYCATION: A period in which individuals or families stay at home and take part in local leisure activities within driving distance from their homes and sleep in their own beds at night.

What causes guests to revert to Staycations?

  • Economic pressure or recession
  • The rise of fuel prices
  • The increase of tourists who want to reduce the carbon footprint
  • The urge and necessity to save time (travelling could take up to two days, where Staycations require one hour’s travel at most)
  • The larger the family, the less the finances for travel when you take into account the costs of restaurants, transport and accommodation
  • Health concerns may alter travelling plans
  • Work commitments may thwart plans of travelling abroad or even just out of town

How can Staycations be to your destination’s advantage?

  • You can get the locals on your side – the best all year round customers you could wish for!
  • Local businesses can work together, for once, and build a stronger, more steadfast relationship
  • You could wind up with a whole new group of customers, allowing you to broaden customer experiences offered, hence catering for a wider range of clients.
  • It will drive you to get involved in your local community – a must in today’s competitive business environment and economy.
  • It will encourage you to learn more about your immediate and surrounding areas – something we tend to neglect when focusing on foreign tourists.

How can you drive locals, or rather, Staycationers, to your destination?

It so happens that not all towns and cities are ideal for Staycations. This is where you, as a destination, have the obligation to create experiences for Staycationers and keep them from driving to the nearest best town for the day. Yes, you still want to make a buck or two, which is why you need to think clever! You need to find a way to cater for guests who want to relax in a wallet-friendly environment, while still growing your profits:

  • Open your destination’s swimming pool for the public on certain days, offering refreshments and snacks on a budget that might up your sales for the day. Add some water activities, i.e. water aerobics at an hourly fee and increase profits in that way.
  • Put up some alternative activities that may be used by the public at a minimal fee. Think table tennis, volleyball, giant chess, put-put and some facilitated local games like the well-known South African Boeresport. That’ll keep’em busy!
  • Run local tours – not only at your destination, but also in the surrounding areas. Make it interesting and try to educate. Educational tourism is just as much a thing as Staycations. Put together an “Explore your city” package with local businesses like museums, botanical gardens and local breweries, for example, and put a mark-up on it.
  • Host a fun run and have participants enjoy a breakfast buffet at your on-site restaurant afterwards at a discounted rate. Often you will find, if it was a good experience, that these guests stay for longer or they return.

I say, let’s turn Staycations into the best opportunity for destinations yet!