PR for your town

I’ve recently read an article on the importance of PR for the city of Johannesburg, which made me think: it is not only Johannesburg that needs more PR. It’s every town and every city that we love here in South Africa. Cape Town might be the Mother City of South Africa, but mainly because of its spectacular natural wonder: Table Mountain. We need to find the reasons why other cities and towns in South Africa are PR worthy and tell it to the world!

Table Mountain - Photo taken by Renate de Villiers

Table Mountain – Photo taken by Renate de Villiers

Johannesburg, for one, like mentioned in the article written by Brand Slut, has many different things to offer and its diverse cultures and its history should be just as big an attraction as Cape Town’s attractions when communicated to the world.

Smaller towns like Matjiesfontein, Parys in the Free State, Clarens, Henley on Klip, Haenertsburg, Paternoster – why are they not on every traveller’s list even though everyone who has been there loves it? Because they lack PR!

Matjiesfontein is one of my favourite towns in South Africa. More like a village, actually, consisting of a gravel main road that separates the train station from the Lord Milner Hotel and the rest of the town. It is in this town that you will find the house where the first South African telephone rang – or so the tour guide told us. So much history and stories lie hidden in this town, yet no one knows of it.

Matjiesfontein - My favourite South African town

Matjiesfontein – My favourite South African town

Clarens has become very popular over the years, offering great outdoor activities in and between the Drakensberg. It also allows the not so active to enjoy arts and crafts, which is becoming a very popular reason for travel worldwide according to research from American Express Travel.

Still, I can go on and on about the awesomeness of all these places, but if its inhabitants don’t share their love and appreciation of the place with the world, no one will know and no one will visit. Let’s get up and do some PR, people!

For bookings on workshops relating to the basics of PR and Marketing for tourism and hospitality destinations, contact Travelling Mystery Guest on enquire@travellingmystery.co.za / 082 336 1562.

PS – thanks for the great eye-opener, Brand Slut. Let’s start with Jo’burg.

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Meet the owner

It’s always good to know who you are working with…so here I am. 🙂 Hi, my name is Renate and I love hospitality and tourism.

Renate de Villiers

Renate de Villiers

Former teacher, guesthouse owner, tourism and hospitality lecturer and hotel PR and marketing campaign manager, I am completely in love with the hospitality and tourism industry. I love how everything comes back to one thing: helping others. Problem is – you are all so busy helping guests and keeping them happy that there’s no time to train staff. And THAT’s where I come in. I help you to keep your staff in the game with great, customized workshops on customer service, social media and more. I’ve had the dream of opening this company for over nine years and now it has happened at last! I can’t wait to meet all you lovely people. It’s gonna be a blast working with you.

What do I do in my “off-time”? Well, weekends are filled with excitement – visiting friends, going camping with my boyfriend, visiting friends, exploring Jozi and the rest of SA…visiting friends…you know- It’s a hard life!

I LOVE meeting new people, listening to their stories and taking on new challenges. I have trouble ignoring Pinterest, I take photos of everything and anything and I don’t judge restaurants, accommodation or food in my off-time. 🙂

Follow me on Twitter: @Renate_DV

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