Isn’t it true that you always want to know the story of the destination you visit? I want to know where the restaurant’s name came from, where the photos on the wall were taken and who the old “tannie” was who’s recipe is used in the signature dish.
We all want to know.
One place that got the message loud and clear is OJ’s, a small, quaint restaurant that could easily be mistaken for a take-away shop on route through one of the Freestate towns, Heilbron. From the outside it doesn’t promise much, but believe you me, on the inside it’s a completely different story – literally.
Do you remember the time when all South African cars had yellow coloured number plates? The time when towns could still be identified just by looking at one’s car? Well, that is where OJ’s’ story begins. OJ was Heilbron’s number plate code. Today these number plates are part of the name and décor in one of Heilbron’s finest restaurants. It tells stories of days gone by and paintings of old cars with OJ number plates hang proudly against the walls. The menu has also been carefully planned – catering for the farming community that it is, but also for those who appreciate that extra touch. Still, the community can identify with its story, which is why many of them will keep coming back.
Tips on how to tell your story:
- Use the town’s history as a theme and a timeline.
- Involve the community.
- Be creative and use old things to create new things.
- Include the theme in your décor, your name and your menu items.
- Add items to the menu which you know the community will enjoy and then just give it an extra touch to make it look more appealing.
So…what is your restaurant or destination’s story?