It’s Spring and we are starting to get ready for South Africa’s biggest tourist rush in December, we must also have our marketing strategies in place, prepare our staff for high season, ensure that our destinations are in tip-top shape and that we can handle whatever gets thrown our way.
I often wonder what different destinations do in order to “set the scene” regarding these things for high season. Obviously everyone has their own way of dealing with it, but surely some things work better than others.
Here are a few things I can recall that always psyched me up for high season:
- Involving staff in preparations for summer, year-end functions, Christmas and New Year.
- Quick, short training courses relevant to staff’s departments, encouraging them to go the extra mile and up-sell your products and services.
- Making staff feel they belong by organizing yearend celebrations for them as well. Combining these with some kind of acknowledgement ceremony is also a good idea.
- Having staff experience what the destination has to offer first-hand. This just gives them a view from the other side, which makes it easier for them to identify with customers’ wants and needs. It’s good to do this just before high season, as it will still be fresh in their memories.
For me Spring symbolizes new beginnings, growth and beauty. Why not find ways to implement this in your marketing and other destination strategies this month? Have staff come up with fresh, new ideas on how to improve customer service. Involve them in the process – they are the ones on the floor and notice things you might not even be aware of. This is one way of ensuring growth for your destination and its people.
Embrace this new season!