Get psyched for tourism’s high season

It’s Spring and we are starting to get ready for South Africa’s biggest tourist rush in December, we must also have our marketing strategies in place, prepare our staff for high season, ensure that our destinations are in tip-top shape and that we can handle whatever gets thrown our way.

Hospitality in Spring

Hospitality in Spring

 

I often wonder what different destinations do in order to “set the scene” regarding these things for high season. Obviously everyone has their own way of dealing with it, but surely some things work better than others.

Here are a few things I can recall that always psyched me up for high season:

  • Involving staff in preparations for summer, year-end functions, Christmas and New Year.
  • Quick, short training courses relevant to staff’s departments, encouraging them to go the extra mile and up-sell your products and services.
  • Making staff feel they belong by organizing yearend celebrations for them as well. Combining these with some kind of acknowledgement ceremony is also a good idea.
  • Having staff experience what the destination has to offer first-hand. This just gives them a view from the other side, which makes it easier for them to identify with customers’ wants and needs. It’s good to do this just before high season, as it will still be fresh in their memories.

For me Spring symbolizes new beginnings, growth and beauty. Why not find ways to implement this in your marketing and other destination strategies this month? Have staff come up with fresh, new ideas on how to improve customer service. Involve them in the process – they are the ones on the floor and notice things you might not even be aware of. This is one way of ensuring growth for your destination and its people.

Embrace this new season!

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Meet the owner

It’s always good to know who you are working with…so here I am. 🙂 Hi, my name is Renate and I love hospitality and tourism.

Renate de Villiers

Renate de Villiers

Former teacher, guesthouse owner, tourism and hospitality lecturer and hotel PR and marketing campaign manager, I am completely in love with the hospitality and tourism industry. I love how everything comes back to one thing: helping others. Problem is – you are all so busy helping guests and keeping them happy that there’s no time to train staff. And THAT’s where I come in. I help you to keep your staff in the game with great, customized workshops on customer service, social media and more. I’ve had the dream of opening this company for over nine years and now it has happened at last! I can’t wait to meet all you lovely people. It’s gonna be a blast working with you.

What do I do in my “off-time”? Well, weekends are filled with excitement – visiting friends, going camping with my boyfriend, visiting friends, exploring Jozi and the rest of SA…visiting friends…you know- It’s a hard life!

I LOVE meeting new people, listening to their stories and taking on new challenges. I have trouble ignoring Pinterest, I take photos of everything and anything and I don’t judge restaurants, accommodation or food in my off-time. 🙂

Follow me on Twitter: @Renate_DV

Follow me on Pinterest: Travelling Mystery Guest OR Renate

How much to spend on tourism marketing

Source: thesewingdirectory.co.uk via Travelling Mystery Guest on Pinterest

Is how much to spend on tourism marketing not a question to which all of us would like a clear answer? This company says 20%. Other businesses state that they use a mere 2.5% to 3.5% of their revenue for marketing and sales. So what is the right way to go for marketing your tourism or hospitality establishment?

Well, this all depends on WHO YOUR CUSTOMERS ARE. Have you done the demographics? If not – you’d better take a step back.

Are your customers young people who enjoy the outdoors? Or are they focused and business orientated? Do they have children or are they the typical students who randomly decide to take a road trip to the South?

It’s not about how much to spend on marketing, but rather what you spend your marketing budget on. There’s no use in spending thousands on a billboard next to the N1 in Jo’burg if your target market are students who save money by driving seven people in a five seater and packing only one set of clothes for a week. Nor would there be any use in spending any money on new travel accessories for children (because, it’s so cute!) if your customers are young, single business men.

Your demographics, which include your customers’ ages, genders, income, geographical area, and so forth, will directly have an influence on your marketing budget and aims.

In today’s market, where we try to save as much as possible, the Web comes in handy quite often. Unfortunately, many companies see that as the easy way out and only market their product or service via e-mail. Remember: Not all your customers (depending on your target market) browse the internet all day. Even in one demographical segment there would be differences between people. No person is the same as the next. Being able to build a customer service relationship with each of your customers, you need to define each person’s personal customer needs and expectations and market your product or service accordingly.

Is your biggest target market young people? Find out what music they like, what radio stations they listen to, what books they read, what are their favorite hanging out places and what are their hobbies? Find a way into that market and pay that little extra to convince another customer to buy your service.

There’s no use in paying for marketing that doesn’t pay.

Have Travelling Mystery Guest visit your tourism or hospitality establishment and help you figure out who your target market is and what you can do to increase their customer satisfaction. Contact TMG on 079 1105674 or travellingmysteryguest@gmail.com.