Prohibition Gin – Helping folk dance

Silver Creek Craft Distillery founder and chief distiller, Mark Taverner, knows how to have a good time. Much of his working life has been dedicated to hospitality and it was on this journey that he fell in love with American iconography. During a Harley-Davidson motorcycle tour to the USA in 2014 he noted the rise of craft distilleries and the legal production of moonshine. After two and a half years of study and research – including a stint at Moonshine University in Louisville, Kentucky – Mark decided to set up his own craft distillery in Gauteng. And so Silver Creek, its Southern Moonshine and Prohibition Gins were born.

Tucked away in an old mine building in Gauteng’s Randfontein, the state-of-the-art Silver Creek Craft Distillery does everything by hand – from mashing and fermentation to distillation and bottling. This process allows for extra special care, which is why every bottle is signed by the distiller.

First came Southern Moonshine and now, South Africa’s one-of-a-kind Silver Creek Craft Distillery’s two new two gins are made in the same style as gin from America’s notorious Prohibition era. Prohibition Craft Gin and Prohibition Pink Gin are handmade in small batches – distilled to fine spirit from carefully selected grains.

“Prohibition was a ban imposed on liquor through the campaigns of America’s ultra-conservative Temperance Movement of the early 1900s,” says Taverner.

“The ban in 1920 created a very fertile environment for the illegal liquor trade and many entertaining tales of gin-making by the light of the moon and lively underground speakeasies. Business flourished for gang bosses and the likes of Al Capone made a fortune during this time. By today’s measure, it is estimated that he would have been worth over R16-billion. Prohibition only lasted for 13 years, ended by overwhelming objection. As you can imagine, this was time to party and everyone rose to the occasion. To this day, its death knell in 1933 is widely celebrated.

Taverner says that by making their Prohibition Gin in the same traditional style as back then, they salute those who fought so gallantly to have the law revoked.

“We like to think of this particular style of gin as helping folk dance since 1933!”

Silver Creek’s distillers put their minds to making a clear craft gin in the New World style – fresh and crisp, not too dry and infused with traditional botanicals of juniper, coriander, lemon, angelica and cinnamon. “These would have been used in the time of Prohibition,” says Mark.

The resulting Prohibition Craft Gin, bottled at 43% alcohol, is a versatile spirit ideally suited to be further enhanced with botanicals, fresh fruit and herbs and good quality craft tonics. In the glass, Prohibition Craft Gin offers the immediate impression of balance with a fresh, crisp burst of citrus followed by lingering juniper and a hint of cinnamon. Citrus is again prominent on the dry palate, gently supported by the taste of juniper. The finish is defined by a crisp, clean smoothness that lingers with an earthy character.

The Prohibition Pink Gin, also at 43%, is Silver Creek’s Craft Gin further infused with raspberries and blueberries, with a touch of hibiscus flowers and rose water. The result is a refreshing drink that is both aromatic, flavoursome and romantic.

“To us, the aromas of Prohibition Pink Gin conjure up images of an exotic eastern bazaar. There’s tantalizing sweet Turkish delight and crushed pepper corns,” says Mark.

Silver Creek Distillery quickly rose to fame last year with the launch of its moonshines, boosted by a five-medal victory at the 2017 Michelangelo International Wine & Spirits Awards.

The new Prohibition Gins retail at around R360 a bottle and are available at selected bars, restaurants and liquor outlets nationwide.

www.silvercreekdistillery.com

#silvercreekcraftdistillery #ProhibitionGin

 

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About last night – GP Lifestyle Tourism Street Party

Last night, the tourism trade came out to play at the very first GP Life Tourism Street Party to celebrate life in Gauteng, turning the city centre into an outdoor celebration.

#GPLifestyle

A block of eight “streets” in the regenerated 1 Fox Street warehouse was filled with music, entertainment, stalls, food, drink and dancing as the tourism trade partied through the day and into the night. This exciting event is designed to remind Gauteng-peeps that we have as much life and vibrancy to be proud of as London, New York, Sydney and Cape Town.

Gauteng Tourism Authority Chief Executive Officer, Siphiwe Ngwenya welcomed the initiative and expressed confidence that it will be worthwhile. He said:

“The tourism trade is an important stakeholder in the We do/I do Tourism campaign that South African Tourism is championing and that we are part of. The campaign aims to grow tourist numbers by 5 million over the next five years and a bulk of that will have to come from Gauteng as the most visited province in South Africa. We are targeting a contribution of 1 million, which will only be achievable if the trade sector comes to the party. Therefore, we hope to grow this event into a premier showcase of the city of gold, Johannesburg, and destination Gauteng as a whole.”

The event brought the travel trade together to celebrate Gauteng as a destination and highlighted what it has to offer. The venue – 1 Fox Precinct  – spans a series of historic warehouses that date back to the city’s gold mining roots, now converted into a funky shopping and dining destination.

Different streets in the warehouse had different themes and interests, with 60 exhibitors spanning guesthouses, hotels, activities and adventure specialists and transport companies. Others that took part in the celebration, included the Cradle Tourism Company, Sandton Tourism, Soweto Tourism, Dinokeng, Vilakazi Street and global brands with a presence in Johannesburg.

Organised by Leisure Connexion and the Gauteng Tourism Authority, the event’s guests included Mix FM DJ Kerry-Anne Allerston, who hosted the music event, and performances by The Kiffness and Chiano Sky, as well as popular footballers, actors and musicians. Participants were encouraged to come dressed for the inaugural theme of “My City of Gold”.

“Johannesburg is an amazing city and worthy of competing against other world cities such as New York, Paris and London in the tourism field. Yet, there is a lack of belief in what the city and its wonderful people have to offer,” says Adelbert Retief, founder and MD of Leisure Connexion. He says:

“In other cities, the industry operates almost like a family in promoting their city even though they are in competition with each other. Now it’s time for our local tourism industry to come together and share stories, experience the offerings and grow the love for Jozi.”

Tour operators, agents and destination management companies arrived from 5pm to interact with the exhibitors and discuss business. At 9pm, the party started at the Good Luck Bar.

The GP Life Tourism Street Party will become an annual event for the industry to look forward to, where hotels, activities, restaurants and tour operators can showcase their products.

Travelling Mystery Guest’s New Year’s Resolutions

 

2015

2015

• Drink less coffee and more water
• Move to Pretoria and get a proper office
• Take more time to smell the rain, hear the birds and see the rainbow
• Spend more quality time with friends who matter most
• Host at least one social media workshop per quarter for small businesses in the Gauteng region
• Sign another hotel group to Travelling Mystery Guest’s customer journey evaluation program
• Sign another restaurant group to our customer journey evaluation program
• Assist hotels, guesthouses and restaurants with the training of their staff regarding communication skills
• Start working on Travelling Mystery Guest’s first e-book
• See another part of the country that I have not seen before
• Get some extra hands to help out at the office

TMG Social Media Package

Wow…time flies when you’ve got a gazillion holidays in between. But, none the less, the show must go on, which is why we have a whole new Social Media Package for you!

This package includes Travelling Mystery Guest‘s social media management for your destination for 2 (or 3) months, as well as a free destination photography session, a monthly schedule and a monthly social media report. Should you book this social media service for 3 months, Travelling Mystery Guest will also offer you a free customer journey evaluation, which includes a mystery guest visit, a full report with suggestions and qualitative data for measurement purposes.

Social Media Management

Social Media Management

I would suggest that you take us up on this offer, as it is only valid until 31 May 2014 and it is valued, all and all, at a cost of R6500.00!

Please note that travel costs outside of Gauteng are excluded from this package.