The initial registration period for The Business of Wine and Food Tourism Conference, taking place at Spier in Stellenbosch on 20 September, ends on Monday, 12 June.
Trainees and professionals working in the Cape’s wine, food and tourism industries are encouraged to register now to take advantage of the preferential ‘early bird’ rate of R2 950 (excl. VAT) per delegate. After 12 June, a standard fee of R3 950 (excl. VAT) per delegate will apply, up until 18 August. Those registering after 18 August will need to pay R4 500 (excl. VAT) per head.
The annual conference, now in its second year, is convened by seasoned travel and tourism specialist, Margi Biggs. She says that this year’s edition of the forum would be presented by a selection of international and local tourism specialists, such as CEO of SA Tourism, Sisa Ntshona; Don Shindle, an expert in customer service and GM of the Westin Verasa Napa in California’s renowned wine tourism epicentre; world-renowned TV personality, Andrea Robinson, one of only 23 female master sommeliers in the world; as well as Dr. Robin Back, a South African-born, US-based academic who conducts wine tourism research in both South Africa and the US.
The overall focus of the conference would be on best practice and how to improve the customer experience to build customer loyalty. The programme will also cover topics like virtual reality, attracting new markets (even within South Africa), and PR trouble shooting.
Biggs contends that, if done right, travel and tourism can contribute even further to South Africa’s national GDP. The World Travel and Tourism Council (WTTC) has calculated that last year, the direct contribution of the travel and tourism sector to the South African economy was worth R127,9bn, accounting for 3% of the country’s GDP.
For more information on the conference, or to register online, visit www.wineandfood.co.za.
Many hotels, guesthouses and restaurants offer more than just food and accommodation to their guests these days. It not only gives them additional exposure, but also helps them gain more guests.
Customers tend to change frequently regarding their needs, expectations and even emotions. By experimenting with some additional offers, we might be able to identify some new expectations more easily and even gain competitive advantage.
Outdoor Movie Night
(Image found on babble.com)
Have you noticed how expensive it has become to watch movies at the cinema? Not to mention the price of popcorn, slush puppies and other snacks. Why don’t more venues use this as an opportunity? People love to go back in time and to experience some nostalgia every now and again. Why not give them a venue where they can watch movies in the garden while enjoying a box of homemade popcorn?
Dinner Theatre is another thing that draws many guests’ attention nowadays. It might be a little more expensive than going to the cinema, but the value for money is just so much more worth it. Spoiling your guests with a dinner theatre every now and again will keep them excited about your establishment and curious about what’s happening next. Those guests who only came for the performance now also have a chance to experience your venue and mention it to their friends.
Internal and relationship marketing has become key in the tourism and hospitality industry. We need to find ways to impress current guests all over again in order for them to spread the word. We need to think out of the box. Surprise your guests with something creative and new every now and again, build relationships with them and see how they do your marketing for you!
It’s always good to know who you are working with…so here I am. 🙂 Hi, my name is Renate and I love hospitality and tourism.
Renate de Villiers
Former teacher, guesthouse owner, tourism and hospitality lecturer and hotel PR and marketing campaign manager, I am completely in love with the hospitality and tourism industry. I love how everything comes back to one thing: helping others. Problem is – you are all so busy helping guests and keeping them happy that there’s no time to train staff. And THAT’s where I come in. I help you to keep your staff in the game with great, customized workshops on customer service, social media and more. I’ve had the dream of opening this company for over nine years and now it has happened at last! I can’t wait to meet all you lovely people. It’s gonna be a blast working with you.
What do I do in my “off-time”? Well, weekends are filled with excitement – visiting friends, going camping with my boyfriend, visiting friends, exploring Jozi and the rest of SA…visiting friends…you know- It’s a hard life!
I LOVE meeting new people, listening to their stories and taking on new challenges. I have trouble ignoring Pinterest, I take photos of everything and anything and I don’t judge restaurants, accommodation or food in my off-time. 🙂
Follow me on Twitter: @Renate_DV
Follow me on Pinterest: Travelling Mystery Guest OR Renate