Have you noticed how many of your regular guests are not following you on social media? Some of them might be on Facebook or Twitter without following you, others might have profiles, yet they don’t use it and some might even not have a profile on social media. How do you get off-line guests to follow and engage with you on social media?
Here are a few tips and ideas to think about and PLEASE feel free to share your experience and expertise on this topic – we are here to assist each other! 🙂
Create awareness that you are on Twitter and Pinterest by inviting guests to follow you on these platforms with a small gift like this:
Twitter and Pinterest Biscuits
Create professional notice cards with details like your Twitter handle, Facebook link, Pinterest link and Google+ name to encourage guests to follow you on certain social media platforms. This will definitely also encourage guests to Tweet about your establishment while they are there, as you provide them with information allowing them to tag you.
Consider having a television screen in the foyer, displaying your Twitter stream all day long. This creates transparency, guests will be able to see that you are active on Twitter and they might also be encouraged to Tweet something in order to see their own name on the screen.
Create social media contests and promote them in printed media. This will allow people who are not following you on social media to consider liking or following your profiles.
Add your social media links or at least just the social media logos to your printed collateral – this will create awareness among guests who fill out your questionnaires, read your information files in the rooms, etc.
On arrival, ask guests if they are on Twitter, request their Twitter handles and welcome them at your destination online too. This will make them feel even more special and they will most definitely follow you back!
Create unique hashtags for certain events at your destination and ask the event manager to remind guests to use the hashtag when Tweeting about the event. Also ensure that your Twitter handle is visible during the event for when people want to follow and tag your destination.
Do you have any additional ideas on how to get off-line guests online? Feel free to comment below.
For more on this topic, book a workshop with Travelling Mystery Guest and lets get all South Africa’s hospitality and tourism establishments social savvy!
Contact Renate de Villiers on 082 336 1562 or firstname.lastname@example.org for more information.