CUSTOMER JOURNEY MAPPING WORKSHOP

Travelling Mystery Guest

Travelling Mystery Guest (Pty) Ltd

Knowing your customer’s expectations is a difficult task. Often it seems almost impossible. It’s very rare to find two customers whose expectations are exactly the same. Still, there are certain expectations that are inherent to a customer’s experience, which is why a customer journey map is so ideal!

A customer journey map helps you to:

  • Think like a customer
  • Get to know the different customers
  • Understand the importance of interlinked departments
  • Look at things from both sides
  • Identify gaps in the customer’s experience
  • Fix the gaps in the customer’s experience
  • Identify additional ways to improve the customer’s experience
  • Stay on your toes
  • Motivate line staff

We offer customer journey mapping workshops all over South Africa (and even abroad) to assist hotels, guesthouses and restaurants to improve their customers’ journeys through your destination.

Interested? Contact us on (+27)82 336 1562 / enquire@travellingmystery.co.za and we’ll come to you!

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Journey Mapping Workshop

It’s not always easy to know what your customer expects, which means you are not always able to provide them with the best possible service. If you knew what they might need or expect within the next few minutes, you’d be able to assist them without them having to request assistance.
Travelling Mystery Guest invites you to attend the upcoming Customer Journey Mapping Workshop on 3 June 2015 at Eagle’s View Guest House and Conference Centre, Roodepoort. Here you will be able to create your own customer journey map, identify different types of customers and their possible expectations. We’ll get into your customer’s shoes, put on our thinking caps and jot down the various touch points where you can “wow” your customers.

Journey Mapping Workshop - 3 June 2015

Journey Mapping Workshop – 3 June 2015

Journey mapping helps you to identify “touch points” with the customer where you have the opportunity to “wow” them. A few of these touch points include engagement on social media, guests’ arrival at the hotel’s security gate, guests’ checking in process at reception and many more. These touch points can also differ from customer to customer. A business man’s expectation during the check-in process might be for it to be as quick as possible, where a family on holiday might expect welcome drinks and welcome kits for kids on their arrival.
For more information, contact Renate de Villiers on 082 336 1562 / enquire@travellingmystery.co.za
Book now by completing the form HERE or pop Renate an email.

Workshops for April

In addition to TMG’s current customer service workshops and the four social media sessions to attend, we also offer the next couple of workshops in April:

Create your own hotel wheel

We get creative in April and create our own hotel wheels. This is the process that keeps a hotel going – from security checks at the gate, reception, porters, room and restaurant service, through to guest feedback and departure. This process becomes quite intricate when you spend some time thinking about it – it might even end up looking more like the inside of a watch with all the different departments interlinking with each other. This is a great exercise to do with staff that needs to understand the inside of your business.

Create your guesthouse / hotel / restaurant’s own customized customer journey map

While the hotel wheel mainly focuses on the different departments of your business and how they interlink with each other, the customer journey map focuses on the customer’s journey through these different departments. The customer journey map teaches you more about your customers, including different target markets and their expectations, as well as your establishment’s shortcomings and what you should focus on to exceed customer expectations.

(Don’t forget that Travelling Mystery Guest specializes in customized customer journey evaluations. Contact Renate for a quote on enquire@travellingmystery.co.za / 082 336 1562).

Identify problem areas within the hospitality and tourism industry in South Africa

No industry is without problem areas – the same with the hospitality and tourism industries of South Africa. We look at some problem areas that TMG has encountered and identified and brainstorm about it. This session is mainly to see where the industry is lacking and what keeps it from exceeding its customers’ expectations. Come with an open mind, a pen and paper and let’s get to it.

Identify solutions to the problem areas in our hospitality and tourism industry

This is a follow up session to the one above. During this session we will brainstorm and discuss different solutions to the problems we’ve identified. From small things within your own organization to bigger things within the industry – we cover it all.

Book your workshop with Travelling Mystery Guest today – we come to you! Contact Renate on 082 336 1562 or enquire@travellingmystery.co.za. You can also follow her on Twitter (@TravellingMG and @RenateTravel) and Facebook: Travelling Mystery Guest. Also find TMG on LinkedIn, Google+ and Pinterest.

For more workshops, have a look at our list of workshops here: TMG Slideshare

10 Steps to creating your own customer journey map

Do you sit with information about your guests, but you don’t know how to use it? Do you sometimes wonder which areas of service you should focus on? We’ve got the solution for you!

Customer Journey Mapping

Customer Journey Mapping

A customer journey map is a tool which will assist you in identifying what your customers experience at your establishment, what their likes and dislikes are, and which areas of customer service you should focus on. It’s something that any company in the tourism and hospitality industry should spend time on, as that is the one thing that will help you to get to know your customers better. You will be able to identify the different touch points between the guest and your establishment and the guest’s experience at each touch point. The ideal get-to-know-your-guest tool.

Here are ten easy steps put together by Travelling Mystery Guest to assist you in creating your own basic customer journey map. This map can become quite intense if you really put some effort into it – the steps below are just some guidelines to put you on the road: (PS – we also offer workshops on this topic. Contact us for bookings.)

  1. Before you start jotting down the map, you need to have a meeting with all relevant stakeholders of the business in order to decide which questions need answering, which business decisions you’re facing and what you hope to learn from the map. Then decide on a framework to work from. With the different touch points as a framework, you will be able to identify all the different areas where guests interact with your establishment during their customer journey.
  2. Gather intelligence. This part is the difficult part, as this is where you need to gather as much data as possible in light of your objectives. If you want to know which social media pages your guests prefer to use, you will need to do online research, interview your guests, delve through previous surveys that has been done and observe followers online. It is also here where you need to identify your different target markets, i.e. business tourists, leisure tourists, kids, etc.
  3. Put the information that you’ve gathered in a visual form. Remember: You need to visualize it from your guest’s perspective – focus on what the guest is doing, thinking, feeling, interpreting and buying. These will eventually form your touch points on the map.
  4. List general patterns that are relevant to the specific guests’ journey through your establishment (i.e. they mostly book via a travel agent, they mainly eat breakfast very early in the morning, they always ask for two point plugs, they usually book single rooms, etc.)
  5. Now identify additional journeys that represent other types of guests (i.e. the journey of a business guest and the journey of a leisure guest) and repeat steps 1 – 5.
  6. Identify areas where the customer journey between different target markets starts to differ. Also identify the “road blocks” that impact different customer groups in different ways.
  7. Add moments of truth (detailed interactions) at each touch point. For example: At the touch point, Company Website, the moment of truth would be that the website needs to provide ample information, needs to lead customers to additional pages like Facebook and the blog, needs to be easy to navigate, etc. These are things a guest would expect from your website. It will shape their perception of your establishment and perhaps even convince them that they need your service.
  8. From the moments of truth, you need to identify the areas where your company is not living up to standard. Spot the areas where you see opportunities for better engagement with your guests.
  9. After looking at the current customer journeys of your different target markets, now also create a map of the ideal customer journey. Ask yourself where the opportunities lie to exceed your guests’ expectations.
  10. Socialize your map with the relevant stakeholders. Consider the differences between the current customer journey map of your establishment and the ideal customer journey map and from there develop a road map for improvement. Be sure to include all relevant departments of the business in this map discussion in order to ensure that everyone understands the mission: exceeding customer needs.

Thanks to my sources: Antje Helfrich and Marc Steiner from Openview.