Customer Expectations

I’ve been trying to come up with a few things that I, as a regular customer at guesthouses, hotels and restaurants, expect. Here are a few:

Customer Expectations

Customer Expectations (Images from Pinterest.com)

– I expect to feel welcome

– A smile always goes a long way

– I want to experience as much as possible while visiting

– I want to feel special and appreciate any extra effort made to make me feel at home

– I want the service to be exceptional, timely, positive, precise and innovative

– Consistency is always a good thing

 

These are only a few customer expectations. What do you expect from a hotel?

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Business or pleasure?

Is your establishment’s target market mainly guests who visit on business or pleasure?

As a hospitality and tourism industry expert, you probably don’t need me to explain to you why it is necessary to know your target market. The problem is, we get so used to our target markets, that we sometimes forget that they are also people, and people change.

As our environment, whether it be our technological or our physical environment, undergoes certain evolvements, we tend to change with it eventually. Therefore, as an accommodation establishment, restaurant or venue, it is important to keep up with trends in the industry.

Here are three trends TMG noticed feature in certain sections of the hospitality and tourism industry that you as a professional in the industry probably need to consider:

Environmental Responsibility:

This is not only a trend, but also a necessity. It has come to TMG’s attention that many travellers prefer accommodation at establishments that prove to be environmentally responsible. Guests are even willing to give up certain levels of comfort for this.

Kids entertainment:

Guests travelling for pleasure normally include families. Families often require some entertainment for children, which includes jungle gyms, swimming pools, and possible movie nights for when parents want to enjoy a romantic dinner. It is also important to remember that parents are well educated on this subject and therefore your establishment is automatically expected to provide them with service that will exceed their customer expectations. Think educational and try to include outside activities for kids. Take them on treasure hunts or short kids’ hiking trails. Use your environment and be creative.

Wi-Fi:

Businessmen are often on the road and with the fortunate evolvement of cell phones, computers and emails, many people unfortunately do the work of three or more by themselves these days. Wi-Fi has always been a luxury and not too long ago only top hotels and restaurants provided the service. Today, however, more and more hospitality and tourism establishments are adding this to their list of services and these establishments are the ones who become popular amongst business travellers especially very quickly. If business guests form part of your establishment’s target market and you do not provide your guests with Wi-Fi, you will need to revise your list of services.

For more tips and ideas on how to exceed your customers’ expectations, perhaps you should contact TMG and attend one of our workshops? Contact Renate on 082 336 1562 or enquire@travellingmystery.co.za for more information.

How to identify customer expectations

Even though customers tend to change and not one customer seems to be the same, they also make things easier for us in terms of identifying their expectations. We just have to learn to identify it. How?

You would have noticed by now that many companies have employed social media managers who are responsible for communicating with customers via platforms like Facebook and Twitter. And it doesn’t stop there. Then came LinkedIn, Google+ and Pinterest…and Instagram and Flickr and I whatever else. The point is…customers communicate via social media. Not just with companies, but also with friends and family. They share stories and ideas via links on Facebook, they mention good (or bad) reviews on Twitter with creative accompanying hashtags and they create dream boards on Pinterest. What does this have to do with identifying customer expectations? Well…let’s look at a few examples:

Facebook:

Facebook gives you the opportunity to learn more about your followers in numerous ways. Your followers will only interact on posts that they find interesting or worth their while. You can also view your page insights, which shows you who your followers are, where they are from, which types of posts they mainly interact on, how many female and male followers you have and more. You can also view your followers’ most basic information like where they are from and some of their interests. This should already give you a good idea of what they are into and therefore you have an opportunity to act on it. No excuses!

Twitter:

To view discussions on Twitter and the people’s tweets and interactions with your brand is sometimes quite interesting. People’s title descriptions usually also say quite a lot about their personalities and what they would enjoy.

Pinterest:

I believe Pinterest to be one of the best ways to identify customer expectations, as this is where people pin everything they would like to have and not necessarily what they have. It includes things they dream about and things they hope for like the perfect wedding dress or the most beautiful presented dishes or creative recipes. If these people are like me, they most probably will never have all these things that they pin to their boards, but it’s never a bad thing to dream. And that’s where you could come in and sweep your customers off their feet! Make their dreams become reality with a popular Pinterest recipe for dinner or plan a contest with a dress similar to the most pinned wedding dress on Pinterest. Identify what your customers dream about and act on it.

Need some assistance in identifying your customers’ expectations? Contact Renate from Travelling Mystery Guest on 082 336 1562 / enquire@travellingmystery.co.za for more information.

Practice here:

Have a look at Renate’s Pinterest page and identify five of her customer expectations from the list below. The first one to identify all five expectations correctly will receive a Customer Journey Evaluation for your destination for FREE!

Renate’s 5 customer expectations:

Become a MYSTERY GUEST with TMG

Don’t we all just love to talk about what this restaurant did wrong and what that hotel didn’t do? We tell this to friends and family, share it on every possible social media page, run to TripAdvisor and Hello Peter, yet nothing really gets done. You might get your money back or a chat with the general manager, but that’s about as far as it goes.

Now you have a chance to make a difference!

Become a mystery guest

Become a mystery guest

Travelling Mystery Guest invites you, the South African customer, to become a mystery guest with the company in order to gather more information about customer expectations in the hospitality and tourism industry. This, however, does not mean that you can just sit back and relax – the information you gather from your experience will be crucial to Travelling Mystery Guest’s findings which will be shared with the establishments visited in order to assist them on improving customer service.

In a nutshell the following will be expected of you:

  • Attend an in-depth training session on how to become a mystery guest for Travelling Mystery Guest (Pty) Ltd.
  • Sign an agreement with TMG, indicating that all information gathered is the property of the company.
  • Have permanent access to internet and social media.
  • Have your own transport and contact methods.
  • Have experience in the hospitality and tourism industry.

What’s in it for you?

  • A great new experience and the opportunity to explore your local environment.
  • Some insight on the hospitality and tourism industry’s challenges.
  • 10% commission on every establishment you visit.
  • 10% on every TMG workshop booked in response to your visit.
  • In-house training on customer service and the procedures to follow as a mystery guest for TMG.

What’s in it for Travelling Mystery Guest?

  • More accurate recordings of a customer’s journey at an establishment, assisting us in giving restaurants, guesthouses and hotels the best possible feedback on their customer service.
  • The opportunity to really make a difference in the industry.
  • Some great new friends.
  • An increased database.

Interested? Send your CV to Renate at enquire@travellingmystery.co.za.

 

Terms and Conditions:

Only South African citizens may apply.

You may only become a mystery guest if you have your own transport, contact methods and constant internet access.

The application process may include further interviews.

Your participation may be terminated with immediate effect should you not adhere to Travelling Mystery Guest’s operating procedures and standards.

You may not participate as a mystery guest for the company if you have not completed Travelling Mystery Guest’s training and signed an agreement with the company.

All documents, photos, databases and other information gathered in the process will belong to Travelling Mystery Guest and the reproduction or reuse thereof will be illegal.