Exciting Workshop Coming Up!

To anyone and everyone interested in learning more about the basics of social media, specifically Facebook and Twitter, here is an exciting workshop for you to attend. This social media workshop will teach you all the basics you need to know to be able to use these platforms as free marketing tools for your small business or even as an individual.

The workshop takes place at Eagle’s View Guest House and Conference Centre in Little Falls, Johannesburg on two consecutive dates: 11 and 14 March 2015.

Contact Travelling Mystery Guest for more information on 082 336 1562 or enquire@travellingmystery.co.za

Social Media Workshop March 2015

Social Media Workshop

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Who is your target market on Facebook? (Part two)

How can you identify and get to know your fans (target market) on Facebook? In our previous post we had a look at why we need to know our Facebook fans and the process of defining them. Today we look at the questions to ask and growing your Facebook fan base:

Target your customers

Target your customers (Image from http://www.webscoutmarketing.com

Ask the right questions:

  • How many people are in my target market?
  • Where does my target market hang out?
  • What does my target market enjoy the most?
  • What does my target market worry about the most?
  • How much is my target market willing to spend?
  • Does my target market consist of different segments?
  • What makes the people in my target market feel welcome?

Now…what do you do with all this information? You use it to help you…

  • write better content and web copy that will relate to the right target markets and encourage them to engage with your brand,
  • understand where to spend more time when it comes to networking, and
  • see why people rather buy from you than from your competitors.

How can you grow your fan base on Facebook?

  • Update your profile and/or company page on a regular basis to keep information up to date. This includes your contact details, maps and directions to your hotel, guesthouse or restaurant, images of the destination, etc.
  • Follow leaders in your industry.
  • Comment on other pages’ status updates and pictures – just remember to keep it relevant.
  • Ask fans to share your posts. (Obviously the amount of sharing will increase if you offer them discount…)

For more tips and discussions on this topic, book your workshop with Travelling Mystery Guest by contacting Renate on enquire@travellingmystery.co.za / 082 336 1562.

Happy targeting! 🙂

March Workshops

Travelling Mystery Guest has quite a few really informative and motivating new workshops for you to attend in March! The company has also taken your busy schedules in consideration and therefore presents the workshops at your establishment at a convenient time for you and your employees. Now tell me that’s not customer service!

Workshops for March

Workshops for March

In March we will be taking a closer look at the most important social media ports and how you can use it to your advantage. You’ll learn more about the importance of storytelling, sharing relevant content with the right audience, engaging with customers on Facebook, Twitter, LinkedIn and Google+ and much more.

If you can only attend one workshop in March, but you would like to learn more about the other topics as well, stay connected with us online. You will be able to find regular blog posts on similar topics, as well as some slideshares and other tips on a regular basis – it’s unfortunately just not as much fun as actually attending!

The workshops for March include the following topics (and if you would like us to include additional specifics in the workshop, please give us a shout!):

  • Creating the best content, storytelling and sharing with the right audience
  • Marketing your tourist destination on Facebook
  • Marketing your tourist destination on Twitter
  • Marketing your tourist destination on Google+ and LinkedIn

For bookings and more information about the workshops, what they include, how much it costs and more, feel free to contact us on 079 110 5674 / enquire@travellingmystery.co.za. Also follow Travelling Mystery Guest on Facebook, Twitter, LinkedIn, Google+ and Pinterest and stay up to date with our whereabouts.