10 Tweeting Tips for Hotels

Tweeting for your hotel and using Twitter to your advantage might just make your guests return! Do not miss out on small opportunities on Twitter with these tips:

What is your Twitter handle?

What is your Twitter handle? (Image from http://www.digitaltrends.com)

  • Keep an eye on Tweets where your hotel’s name is mentioned and act on it. Did one of your guests tweet that they are busy preparing for a difficult meeting late at night and desperately craving chocolate? Why not surprise them with two or three homemade truffles from your in-house kitchen?
  • Studies show that 48% of brand followers mainly follow the brands in order to get discount. Have a look at who the followers are that regularly engage with your brand and offer them a discount voucher to the on-site spa or the restaurant.
  • Use Twitter to share nearby events and entertainment with your guests. If there is a band playing at the pub next door, share the ticket link on Twitter. This shows your guests that you are not focused on your brand only, but you take part and interact with your community.
  • Share links to your other social media platforms and blogs via Twitter, as well as current specials. Your followers will appreciate being first to know.
  • Retweet and respond. By doing this, you not only show that you are interested and you engage with your followers, but it also create more awareness for your brand and it might add some followers to your list.
  • Personalize your Twitter profile. People like to know who they are talking to. Add the name of your guest relations manager or your social media ambassador. The word “social” indicates interaction and therefore guests would prefer interacting with a person rather than the hotel. You may even consider putting a photo of the person on the profile.
  • Promote your Twitter profile wherever possible. Put your Twitter handle (the “@” symbol with your name which your followers use to tag you in their Tweets) up at the reception area, on your menus, and in other public areas in order to allow guests to follow you, Tweet about you and interact with your brand.

I’ve been to many establishments where I wanted to Tweet something about their great service, ambiance or my experience, only to find that they don’t give me the opportunity to find them on Twitter.” -Renate de Villiers, owner of Travelling Mystery Guest.

  • Be active on Twitter. This will increase awareness and it will build your reputation and trust. This also means that you need to interact. One Tweet per day is not going to cut it. Take part in discussions, start new discussions, share interesting things with your followers by tagging them and even try to take part in discussions with hash tags (#) that are trending.
  • Acknowledge retweets and mentions. This just shows your followers that you have noticed them, it will probably impress them and this might in event encourage them to retweet or mention you on a more regular basis.
  • Use keywords in your Tweets (words that will appear in searches) and also use only 120 characters in your Tweets in order to allow space for retweets (i.e. RT @TravellingMG)

Follow Travelling Mystery Guest on @TravellingMG and Renate de Villiers on @RenateTravel.

Happy Tweeting!

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Storytelling for hotels and guesthouses – Part Two

Nowadays, with people being on the move, telling your story with words might be quite challenging, as people don’t have time to read. How can you tell your story, capture their attention and have them understand what you are all about?

Sharing Content

Sharing Content (Photo by: Marda de Villiers)

  • Tell your story visually – people like looking at and sharing images. Use platforms like Pinterest, Instagram, Youtube and Facebook, as well as photo blogs. With the typical guest using a dozen different touch points to research their trips, you want your story to be visible on as many platforms as possible.
  • Combine your hotel’s story with an educational tour around the resort or establishment or an art class that interconnects with your story (tourists prefer interactive and educational experiences these days).
  • Have your audience take part in your story and take photos of their experiences which you can share with them through social media.
  • Tell one part of the story today and the other part tomorrow.
  • Write only a part of the story and ask the audience to partake in a competition to complete the final chapters or to add the visual content to the story.

Why tell your story?

Because “nothing holds attention like a great story”. (MSGroup – Creative Storytellers). According to research the human brain still searches for a story to make sense of information. Stories are universal and therefore they cross the boundaries of language, culture, gender and age. They are told and retold and build a sense of community which in event establishes emotional connections and creates a shared sense of purpose.

By telling your story, you will be able to create emotional connections with your guests which would never have been possible otherwise.

Learn more about storytelling, content creation and social media sharing at Travelling Mystery Guest’s workshops. Contact Renate for more information on 082 336 1562 / enquire@travellingmystery.co.za.

Go ahead – write your story and share it with the world!