I’ve recently read an article on the importance of PR for the city of Johannesburg, which made me think: it is not only Johannesburg that needs more PR. It’s every town and every city that we love here in South Africa. Cape Town might be the Mother City of South Africa, but mainly because of its spectacular natural wonder: Table Mountain. We need to find the reasons why other cities and towns in South Africa are PR worthy and tell it to the world!
Johannesburg, for one, like mentioned in the article written by Brand Slut, has many different things to offer and its diverse cultures and its history should be just as big an attraction as Cape Town’s attractions when communicated to the world.
Smaller towns like Matjiesfontein, Parys in the Free State, Clarens, Henley on Klip, Haenertsburg, Paternoster – why are they not on every traveller’s list even though everyone who has been there loves it? Because they lack PR!
Matjiesfontein is one of my favourite towns in South Africa. More like a village, actually, consisting of a gravel main road that separates the train station from the Lord Milner Hotel and the rest of the town. It is in this town that you will find the house where the first South African telephone rang – or so the tour guide told us. So much history and stories lie hidden in this town, yet no one knows of it.
Clarens has become very popular over the years, offering great outdoor activities in and between the Drakensberg. It also allows the not so active to enjoy arts and crafts, which is becoming a very popular reason for travel worldwide according to research from American Express Travel.
Still, I can go on and on about the awesomeness of all these places, but if its inhabitants don’t share their love and appreciation of the place with the world, no one will know and no one will visit. Let’s get up and do some PR, people!
For bookings on workshops relating to the basics of PR and Marketing for tourism and hospitality destinations, contact Travelling Mystery Guest on firstname.lastname@example.org / 082 336 1562.
PS – thanks for the great eye-opener, Brand Slut. Let’s start with Jo’burg.