How to create engagement from fans on social media:

Having a fan page on Facebook, being on Twitter and writing a blog post every now and again does not always create the engagement on social media you would expect. How can you create more engagement? Here are a few tips:

 
1. Ask questions that are relevant to your fans.
2. Post fill-in-the-blank sentences, i.e. Complete the sentence: Travelling Mystery Guest’s workshops are _____.
3. Ask followers to retweet your tweets.
4. Share videos.
5. Share jokes and memes relevant to your industry.
6. Run competitions.
7. Post a quiz.
8. Comment on other pages’ posts or tweets and create conversation.
9. Share before and after photos.
10. Share photos of guests or visitors (with their consent, off course).

 
To learn more about the basics of social media, be sure to book your seat at our upcoming workshop, back by popular demand, on 6 OR 8 May 2015. For more information, contact Renate on 082 336 1562 or enquire@travellingmystery.co.za.

Tell your story

People have been fond of stories for centuries. They can identify with it. Stories have been told over the years in order to explain, educate and entertain. Back then, people and children could sit and listen to the stories that were told. Today stories need to include visual content in order to draw attention.

Storytelling

Storytelling

Isn’t this ideal for a guesthouse, hotel or restaurant? Many of these destinations have some kind of history to share, a great view, some unique dishes or a reputation for the best service in town. Why not share this story with the public in the form of stories and images? It is such a great tool for content creation and really not difficult.

Ways to do it:

  • Create a story book for kids that tells the story of your destination and what the readers will be able to see here.
  • Share tidbits of your story on social media with photos of way back when…
  • Create videos of the happenings at your destination.
  • Teach your staff about your story and encourage them to share it with guests.
  • Have annual concerts or performances at your destination and tell your story through plays and music.

These are but a few of the millions of creative ideas you can use to tell your story. An exciting exercise for anyone who likes to explore new, creative opportunities.

Need some assistance on how to kick off your storytelling campaign? Contact Travelling Mystery Guest on 082 336 1562 / enquire@travellingmystery.co.za.

 

Getting off-line guests online

Have you noticed how many of your regular guests are not following you on social media? Some of them might be on Facebook or Twitter without following you, others might have profiles, yet they don’t use it and some might even not have a profile on social media. How do you get off-line guests to follow and engage with you on social media?

Here are a few tips and ideas to think about and PLEASE feel free to share your experience and expertise on this topic – we are here to assist each other! 🙂

Create awareness that you are on Twitter and Pinterest by inviting guests to follow you on these platforms with a small gift like this:

Twitter and Pinterest Biscuits

Twitter and Pinterest Biscuits

Create professional notice cards with details like your Twitter handle, Facebook link, Pinterest link and Google+ name to encourage guests to follow you on certain social media platforms. This will definitely also encourage guests to Tweet about your establishment while they are there, as you provide them with information allowing them to tag you.

Consider having a television screen in the foyer, displaying your Twitter stream all day long. This creates transparency, guests will be able to see that you are active on Twitter and they might also be encouraged to Tweet something in order to see their own name on the screen.

Create social media contests and promote them in printed media. This will allow people who are not following you on social media to consider liking or following your profiles.

Add your social media links or at least just the social media logos to your printed collateral – this will create awareness among guests who fill out your questionnaires, read your information files in the rooms, etc.

On arrival, ask guests if they are on Twitter, request their Twitter handles and welcome them at your destination online too. This will make them feel even more special and they will most definitely follow you back!

Create unique hashtags for certain events at your destination and ask the event manager to remind guests to use the hashtag when Tweeting about the event. Also ensure that your Twitter handle is visible during the event for when people want to follow and tag your destination.

Do you have any additional ideas on how to get off-line guests online? Feel free to comment below.

For more on this topic, book a workshop with Travelling Mystery Guest and lets get all South Africa’s hospitality and tourism establishments social savvy!

Contact Renate de Villiers on 082 336 1562 or enquire@travellingmystery.co.za for more information.

Why should you hotel’s website be mobile friendly?

We’re living in a time where mobile is not just an option anymore – it’s a necessity. People have less time on hand and therefore being able to Google from their phones wherever they are has become the perfect solution.

Go Mobile

Go Mobile (Image from store.apple.com)

If your hotel, guesthouse or restaurant’s website is not mobile friendly, it is also very easy to move on to one that is. That, for me, is one of the main reasons why your website should be mobile friendly – to keep visitors there on not send them away.

 

Other reasons I believe you should have a mobile friendly website:

  • It should appear clear and user friendly on any mobile device. If it’s not mobile friendly it won’t be easy to read and it won’t look neat.
  • According to Admin E-Solutions users will be doing 50% of their online searches via their mobile devices.
  • People will be able to access all your information from anywhere at any time on any mobile device.
  • Being mobile friendly will increase the time users are willing to spend on your site.
  • Over 20% of online searches are done via mobile devices.
  • According to Hubspot 61% of users have a better opinion about brands if they offer a good mobile experience.
  • Blogging and social media brings mobile visitors – Comscore found that 55% of social media consumption happens on a mobile device.
  • A mobile responsive site will help you in the future as other devices like televisions, watches and glasses become more popular for web browsing. With a site that is mobile friendly you site will still look professional and user friendly on all other devices.

Mobile is definitely a must for the near future.

Top 8 Hotel Pins

Here are my top 8 hotel pins from hotels based in South Africa – these are the things that will draw a customer’s attention when researching South African accommodation. Do you have pins like these? Please feel free to share them with us in the comment section below…

1. Surprise – Giraffe Hotel:

2.  South African Sunsets – Phinda Private Game Reserve:

3. Romantic Destinations: Lion Sands, Sabi Sands:

4. Destinations with a view – Delaire Graff Lodges and Spa:

5. Impressive attractions – Labyrinth at The Edge, Hogsback in the Eastern Cape:

6. Serenity – Cleopatra Mountain Farmhouse in the Drakensberg, Kwazulu Natal:

7. Something different – The Outpost Lodge, Kruger National Park:

8. Beach Picnic Options – Oyster Bay Lodge:

Which Facebook posts encourage engagement?

It happens to all of us – you think this Facebook post is going to draw everyone’s attention and then in the end you are lucky if it got one like! But why? Which Facebook posts encourage engagement?

Facebook engagement

Facebook engagement (Image from: http://www.mikegingerich.com)

Your fans on Facebook wouldn’t be there if they didn’t want to follow or know more about your guesthouse, hotel or restaurant. The only challenge here is to give them what they want. Let’s look at a few need-to-knows when it comes to Facebook posts:

  • Not many people like commenting on posts that are full of errors and spelling mistakes. You wouldn’t either if you think about it.
  • Facebook is meant for socializing – speaking to your fans in a corporate tone isn’t going to get you any engagement.
  • Write your updates in Word or Excell (a program that has spell check). This might be an extra step, but rather safe than sorry.
  • Long updates lose readers. Keep your posts short and sweet and make sure that your link appears in front of the content.
  • Rather don’t use shortened links on Facebook. Shortened links may appear spammy so the chances that the reader will open the link are less.
  • Spice things up with images. Your fans will engage with your brand through images well whether it is funny, inspirational or promotional. (P.S. To make your pictures even more enticing, use PicMonkey, a free photo editing tool that lets you add text, overlays, frames and more).
  • Ask questions or create polls.
  • Give your fans a glimpse of what goes on behind the scenes – wish one of your staff members a happy birthday and post a photo on Facebook, or congratulate a couple who just got engaged at your venue an post the photo on your page.
  • Offer fan-only perks. One of the main reasons people follow brands on social media is to be able to get to know about specials and promotions first. For example: Use a secret word that only Facebook fans would have seen that will ensure them a free drink before 20:00 that night.

These are but a few Facebook post tips that might increase engagement on your page. Be creative and think out of the box and you’ll see how your fans engage with you more often.

For workshops on the basics of social media, contact Travelling Mystery’s owner, Renate, on enquire@travellingmystery.co.za / 082 336 1562.

Follow Travelling Mystery Guest on Facebook: https://www.facebook.com/TravellingMysteryGuest