Hospitality Trends for 2015:

Marketing Trends
– Personalised web experiences. Hotels are starting to use customer information found online to target customers based on their preferences and online behaviour.
– Mobile keeps growing.
– Mobile payments for mobile hotel bookings.
– Taking ownership of your brand’s voice on all the different channels, including social media, TripAdvisor, etc.
– Paying in order for content to be seen on social media platforms.
– Becoming more customer-centric (human-to-human) and tailoring products and services around customer personas, expectations and experiences.
– Growth in visual storytelling, allowing hotels and restaurants to develop a vibrant and engaged community.
– Content that creates excitement and stirs emotions.
– Targeting Baby Boomers, currently the wealthiest generation, as part of the marketing strategy.

 
Food Trends
Apparently there is a restless palate syndrome going around, especially among the millennials. Think bold, crazy flavours and you’ll be trending!
– Oysters
– Root vegetables, i.e. celery root, parsnips and kohlrabi

Kohlrabi (Image from: The Kitchn)

Kohlrabi (Image from: The Kitchn)

– Seaweed is now being used as packaged snacks, in seafood sauces and poaching broths and not only in sushi anymore.
– Sweet-spicy sauces, condiments, jams and jellies like piquant honey, jalapeno honey, ginger-citrus honey and more.
– Vegetable yoghurts. Haagen-Dazs in Japan even has two vegetable flavoured ice-creams!
– Hummus has “out-trended” salsas.
– Bacon is not a trend anymore. Rather think guanciale, pancetta, fried pork ears, pork cheeks and ‘ndjua, a spreadable, bold flavoured sausage from Calabria.
– Cocktails with beer, shareable punches and herbal liqueurs.

 
Consumer Trends
Customers in 2015…
– Share selfies and photos of experiences.
– Prefer smaller and more flexible dining portions.
– Are always connected
– Are opinionated and share it with their friends
– Consider trust as convenience
– Are value conscious
– Require immediacy
– Ignore advertisements
– Seek authenticity
– Follow rituals

 
Thanks to our sources:
AdWeek.com
Net Affinity
4Hotelliers.com
Lolsmg.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s