Be the customer to know the customer

Just wanted to emphasize the importance of understanding your customer once again today…

Travelling Mystery

To be a customer is different from offering a service to a customer as I am sure you are aware. Still, as service providers we often forget how it feels to stand on the receiving side of things. Every now and again we need to remind ourselves what it feels like to be a customer in order to identify our customers’ needs and expectations.

Marketing Tourism in South Africa by Richard George Marketing Tourism in South Africa by Richard George

In his book, Marketing Tourism in South Africa (4th Edition), Richard George says:

“By observing your involvement in the decision-making process as a consumer, you will develop a better understanding of marketing and consumer needs and aspirations.”

We cannot market our destinations and services to customers if we don’t know their needs and aspirations. This is why quite a few destinations, like Southern Sun’s resorts, invest in employees who are primarily responsible for…

View original post 270 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s