There is a reason why destinations often struggle to provide the best possible customer service to their guests and it’s because we don’t always know our customers.
Today’s customers are much more informed than a few years ago. We would like to take a look at a few topics which will assist destinations in getting to know their customers better.
Here are the topics we’d like to discuss:
- Types of tourists
- Types of customers
- Being a tourist and a customer
- What tourists and customers expect
- The customer journey affects a customer personally
- Teach employees to know customers better
- How to collect customers’ data without disturbing them
Would you be interested in joining us for this workshop? Let us know!
Contact us on 082 336 1562 / firstname.lastname@example.org
It’s Spring and we are starting to get ready for South Africa’s biggest tourist rush in December, we must also have our marketing strategies in place, prepare our staff for high season, ensure that our destinations are in tip-top shape and that we can handle whatever gets thrown our way.
Hospitality in Spring
I often wonder what different destinations do in order to “set the scene” regarding these things for high season. Obviously everyone has their own way of dealing with it, but surely some things work better than others.
Here are a few things I can recall that always psyched me up for high season:
- Involving staff in preparations for summer, year-end functions, Christmas and New Year.
- Quick, short training courses relevant to staff’s departments, encouraging them to go the extra mile and up-sell your products and services.
- Making staff feel they belong by organizing yearend celebrations for them as well. Combining these with some kind of acknowledgement ceremony is also a good idea.
- Having staff experience what the destination has to offer first-hand. This just gives them a view from the other side, which makes it easier for them to identify with customers’ wants and needs. It’s good to do this just before high season, as it will still be fresh in their memories.
For me Spring symbolizes new beginnings, growth and beauty. Why not find ways to implement this in your marketing and other destination strategies this month? Have staff come up with fresh, new ideas on how to improve customer service. Involve them in the process – they are the ones on the floor and notice things you might not even be aware of. This is one way of ensuring growth for your destination and its people.
Embrace this new season!
It’s always fun to stay or dine for free. Especially when you can enjoy dinner at a restaurant you usually can’t afford or if you can stay at a hotel you’ve always dreamt of experiencing.
Stay or dine for free
Travelling Mystery Guest is looking for people to assist with the evaluation of customer journeys at restaurants, guest houses, hotels and lodges, which will allow you to stay or dine for free. Even though this opportunity has its perks, it also comes with a few responsibilities and you will be required to have some knowledge regarding customer service in the tourism and hospitality industry.
If you feel you have the required knowledge and skills to evaluate a destination’s customer journey, to complete the evaluation sheet sensibly and to report back to Travelling Mystery Guest with constructive feedback and suggestions about the destination, contact us today on 082 336 1562 / email@example.com. We would love to hear from you!
Terms and Conditions
- We will need your CV and a cover letter. (Please send it to firstname.lastname@example.org)
- This is not a full time job, but rather an opportunity to stay or dine at no cost. In return for this, Travelling Mystery Guest will require you to complete the customer journey evaluation sheet as accurately and relevantly as possible.
- You will be required to sign an agreement, in order for Travelling Mystery Guest to protect its copyright on all documents.
- You will be required to attend a crash course on Travelling Mystery Guest’s evaluation process. This will most possibly take place in Johannesburg or Pretoria.
- Travelling Mystery Guest’s evaluators’ list is divided into South Africa’s different provinces. You need to be able to visit destinations in your own province. Travel costs will be covered by the company, given that you have adhered to the necessary requirements stipulated in the agreement.
For more information on Travelling Mystery Guest’s services, internships and possible holiday positions, contact Renate de Villiers on 082 336 1562 / email@example.com