How do you use social media to identify your customers’ expectations?
Even though customers tend to change and not one customer seems to be the same, they also make things easier for us in terms of identifying their expectations. We just have to learn to identify it. How?
You would have noticed by now that many companies have employed social media managers who are responsible for communicating with customers via platforms like Facebook and Twitter. And it doesn’t stop there. Then came LinkedIn, Google+ and Pinterest…and Instagram and Flickr and I whatever else. The point is…customers communicate via social media. Not just with companies, but also with friends and family. They share stories and ideas via links on Facebook, they mention good (or bad) reviews on Twitter with creative accompanying hashtags and they create dream boards on Pinterest. What does this have to do with identifying customer expectations? Well…let’s look at a few…
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