Couldn’t resist posting this again… so important to consider.
Have you ever wondered why your guesthouse might need to be on Facebook? Are you afraid of opening a Facebook page or do you just not have enough time to manage it?
I have found that guesthouses seem to have a very low presence on Facebook even after many seminars, blog posts and discussions on the matter. Reasons for this might be due to ignorance, social media incompetence, the lack of time (or effort), the lack of consistency, a lack of understanding with regards to the benefits of social media or just no interest in the matter.
Unfortunately, in our ever changing industry (and fast changing world) social media has become a necessity, as this is the main platform being used by customers to engage and interact with brands.
Your guesthouse (the brand) needs to think like your customer (the guests) and interact with them on a level…
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