Environmental Responsibility

Let’s make every day Earth Day….

Travelling Mystery

With Earth Day on the way (22 April), environmental responsibility is the word on everyone’s lips. What are you doing for Earth Day this year?

Earth Day 2014 Earth Day 2014 (Photo by Renate de Villiers)

I’ve been noticing two very distinct behaviours with regards to this topic in the hospitality and tourism industry. It goes both ways. Some accommodation establishments have gone the extra mile to increase awareness about environmental responsibility. Many have created their own vegetable gardens and some have even gone to the length of “farming” on site by adding pigs to the establishment’s environmental cycle. As the kitchen throws out vegetable peels, the pigs eat the peels, they get fat, get slaughtered and eventually guests are served organic food. It’s all very clever.

On the other end, we find hospitality and tourism establishments that have not been educated on the subject of environmental responsibility, or those…

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Why your guesthouse needs to be on Facebook

Couldn’t resist posting this again… so important to consider.

Travelling Mystery

Have you ever wondered why your guesthouse might need to be on Facebook? Are you afraid of opening a Facebook page or do you just not have enough time to manage it?

Facebook Facebook

I have found that guesthouses seem to have a very low presence on Facebook even after many seminars, blog posts and discussions on the matter. Reasons for this might be due to ignorance, social media incompetence, the lack of time (or effort), the lack of consistency, a lack of understanding with regards to the benefits of social media or just no interest in the matter.

Unfortunately, in our ever changing industry (and fast changing world) social media has become a necessity, as this is the main platform being used by customers to engage and interact with brands.

Your guesthouse (the brand) needs to think like your customer (the guests) and interact with them on a level…

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