Tell your story

People have been fond of stories for centuries. They can identify with it. Stories have been told over the years in order to explain, educate and entertain. Back then, people and children could sit and listen to the stories that were told. Today stories need to include visual content in order to draw attention.

Storytelling

Storytelling

Isn’t this ideal for a guesthouse, hotel or restaurant? Many of these destinations have some kind of history to share, a great view, some unique dishes or a reputation for the best service in town. Why not share this story with the public in the form of stories and images? It is such a great tool for content creation and really not difficult.

Ways to do it:

  • Create a story book for kids that tells the story of your destination and what the readers will be able to see here.
  • Share tidbits of your story on social media with photos of way back when…
  • Create videos of the happenings at your destination.
  • Teach your staff about your story and encourage them to share it with guests.
  • Have annual concerts or performances at your destination and tell your story through plays and music.

These are but a few of the millions of creative ideas you can use to tell your story. An exciting exercise for anyone who likes to explore new, creative opportunities.

Need some assistance on how to kick off your storytelling campaign? Contact Travelling Mystery Guest on 082 336 1562 / enquire@travellingmystery.co.za.

 

Getting off-line guests online

Have you noticed how many of your regular guests are not following you on social media? Some of them might be on Facebook or Twitter without following you, others might have profiles, yet they don’t use it and some might even not have a profile on social media. How do you get off-line guests to follow and engage with you on social media?

Here are a few tips and ideas to think about and PLEASE feel free to share your experience and expertise on this topic – we are here to assist each other! 🙂

Create awareness that you are on Twitter and Pinterest by inviting guests to follow you on these platforms with a small gift like this:

Twitter and Pinterest Biscuits

Twitter and Pinterest Biscuits

Create professional notice cards with details like your Twitter handle, Facebook link, Pinterest link and Google+ name to encourage guests to follow you on certain social media platforms. This will definitely also encourage guests to Tweet about your establishment while they are there, as you provide them with information allowing them to tag you.

Consider having a television screen in the foyer, displaying your Twitter stream all day long. This creates transparency, guests will be able to see that you are active on Twitter and they might also be encouraged to Tweet something in order to see their own name on the screen.

Create social media contests and promote them in printed media. This will allow people who are not following you on social media to consider liking or following your profiles.

Add your social media links or at least just the social media logos to your printed collateral – this will create awareness among guests who fill out your questionnaires, read your information files in the rooms, etc.

On arrival, ask guests if they are on Twitter, request their Twitter handles and welcome them at your destination online too. This will make them feel even more special and they will most definitely follow you back!

Create unique hashtags for certain events at your destination and ask the event manager to remind guests to use the hashtag when Tweeting about the event. Also ensure that your Twitter handle is visible during the event for when people want to follow and tag your destination.

Do you have any additional ideas on how to get off-line guests online? Feel free to comment below.

For more on this topic, book a workshop with Travelling Mystery Guest and lets get all South Africa’s hospitality and tourism establishments social savvy!

Contact Renate de Villiers on 082 336 1562 or enquire@travellingmystery.co.za for more information.

TMG Workshop Bootcamp

Travelling Mystery Guest now offers destinations the opportunity to pick  workshops that they would like to attend in the form of a TMG Workshop Bootcamp!

Destinations can choose 4 workshops to include in their customized Bootcamp and pay only for 3. Where TMG‘s workshops are normally R500.00 per person, destinations can now pay only R1500.00 for a combination of 4 workshops.

Remember that Travelling Mystery Guest comes to you to present the workshops at your destination.

Here is a list of the current workshops destinations can choose from:

List of TMG Workshops

List of TMG Workshops

*Travel costs outside of Gauteng excluded.

Contact Renate de Villiers today to book your customized workshop bootcamp with TMG: enquire@travellingmystery.co.za / 082 336 1562.

How does a ‘Customer Journey Evaluation’ work?

Similar to mystery guest visits, Travelling Mystery Guest offers destinations “Customer Journey Evaluations“. But how does it work?

Customer Journey Evaluations

Customer Journey Evaluations

Firstly, let’s have a look at what a customer journey is all about. If you think about it, it is actually self explanatory: It’s the journey of a customer at your destination, whether it is a restaurant, guesthouse or hotel.

Travelling Mystery Guest‘s customer journey evaluations include the following:

1. Mystery Guest Visit:

A mystery guest is sent your to your destination to experience the journey you offer to your customers firsthand. Travelling Mystery Guest has developed its own list from which its mystery guests explore your destination‘s offerings. This includes your website, the service levels you promise and what is experienced, the ergonomics of your establishment, communication of staff, etc.

2. Report:

A full report is written about the customer journey that was experienced, including congratulations on what you have achieved, suggestions on what can be improved and tips and ideas to assist you to focus on your advantages.

3. Qualitative Data:

Travelling Mystery Guest also includes qualitative data in the report, which allows destinations to measure their performance and growth over a period of time.

If you are interested in a customer journey evaluation for your destination or if you would like some more information, contact Renate de Villiers: enquire@travellingmystery.co.za / 082 336 1562.

TMG Social Media Package

Wow…time flies when you’ve got a gazillion holidays in between. But, none the less, the show must go on, which is why we have a whole new Social Media Package for you!

This package includes Travelling Mystery Guest‘s social media management for your destination for 2 (or 3) months, as well as a free destination photography session, a monthly schedule and a monthly social media report. Should you book this social media service for 3 months, Travelling Mystery Guest will also offer you a free customer journey evaluation, which includes a mystery guest visit, a full report with suggestions and qualitative data for measurement purposes.

Social Media Management

Social Media Management

I would suggest that you take us up on this offer, as it is only valid until 31 May 2014 and it is valued, all and all, at a cost of R6500.00!

Please note that travel costs outside of Gauteng are excluded from this package.

Looking for a part-time lecturer / training?

Freelance Lecturer

Freelance Lecturer

The challenges of starting your own company

Starting your own company is a pretty big challenge in itself – let alone starting it in the middle of an economic crisis. And yup – that is exactly where I am! Yet, it is the most fulfilling thing I have done in a long time.

This challenge comes with even more challenges, which I experience hands-on every day. Here are a few of the challenges you will face when starting your own company:

  • Finances. If you didn’t have enough capital to begin with, you definitely won’t have enough now. Make provision for more than you think you might need – things get rough out there.
  • Your biggest enemy is you. This was a very scary part to realize, but trust me – you are a bigger enemy than your competitors. You are the one who get tired and lose faith at times. You’re the one who start thinking it’s not going to work. You’re the one starting to trust that voice in your head telling you that you were stupid to think it was going to work in the first place. Don’t fall for the lies! Keep your eyes on the goal and march on.
  • Making time. You tend to work harder than usual. Ten to twelve hour days, seven days a week is nothing. Therefore, there is less time to spend with your loved ones, but remember: they are your support system. They are the ones who cheer you on when you feel like you can’t go any further. Make time for quality friend and family time. You need it and they need you to still be you no matter what.
  • “What if’s”. Stop right there. Don’t even go there. Thinking “what if it doesn’t work” is not going to get you anywhere. Train you brain to rather think: “Okay, what next”. Don’t stop thinking, don’t stop doing and never stop researching.
  • Possible clients will always have a comeback. Oh, this happens too often. People will tell you they don’t need your service, because they’ve been in the industry for “almost 20 years” and they don’t think anyone can teach them anything. Even though I really feel sorry for them (because you learn new things everyday) I respect their response and take them of my contacting list. Don’t let this demotivate you – there are always people like that in life and you don’t want to work with people who think they know everything anyhow.
  • Sacrifices. When starting your own business, you need to be willing to sacrifice certain things in order to save some money. Testing out a new coffee shop every day will need to wait a year or two. Buying the best phone will need to wait another two years. Window shopping will need to become the new way of shopping for a while and holidays will need to be put on hold. In the long run, this will pay off – trust me.
  • Forgetting the important things. Don’t forget or let go of the important things like exercise and relationships. These are things that will keep you going – don’t omit it from your routine.

These are but a few of the challenges I’ve encountered in the first few months of starting my own business and I suppose there are still many to come. But these challenges teach me something new every day and I love it. Starting your own business is definitely a good way to get to know yourself (and your limits).

So, to all the entrepreneurs out there: Up top for taking on the challenge and good luck!