Which Facebook posts encourage engagement?

It happens to all of us – you think this Facebook post is going to draw everyone’s attention and then in the end you are lucky if it got one like! But why? Which Facebook posts encourage engagement?

Facebook engagement

Facebook engagement (Image from: http://www.mikegingerich.com)

Your fans on Facebook wouldn’t be there if they didn’t want to follow or know more about your guesthouse, hotel or restaurant. The only challenge here is to give them what they want. Let’s look at a few need-to-knows when it comes to Facebook posts:

  • Not many people like commenting on posts that are full of errors and spelling mistakes. You wouldn’t either if you think about it.
  • Facebook is meant for socializing – speaking to your fans in a corporate tone isn’t going to get you any engagement.
  • Write your updates in Word or Excell (a program that has spell check). This might be an extra step, but rather safe than sorry.
  • Long updates lose readers. Keep your posts short and sweet and make sure that your link appears in front of the content.
  • Rather don’t use shortened links on Facebook. Shortened links may appear spammy so the chances that the reader will open the link are less.
  • Spice things up with images. Your fans will engage with your brand through images well whether it is funny, inspirational or promotional. (P.S. To make your pictures even more enticing, use PicMonkey, a free photo editing tool that lets you add text, overlays, frames and more).
  • Ask questions or create polls.
  • Give your fans a glimpse of what goes on behind the scenes – wish one of your staff members a happy birthday and post a photo on Facebook, or congratulate a couple who just got engaged at your venue an post the photo on your page.
  • Offer fan-only perks. One of the main reasons people follow brands on social media is to be able to get to know about specials and promotions first. For example: Use a secret word that only Facebook fans would have seen that will ensure them a free drink before 20:00 that night.

These are but a few Facebook post tips that might increase engagement on your page. Be creative and think out of the box and you’ll see how your fans engage with you more often.

For workshops on the basics of social media, contact Travelling Mystery’s owner, Renate, on enquire@travellingmystery.co.za / 082 336 1562.

Follow Travelling Mystery Guest on Facebook: https://www.facebook.com/TravellingMysteryGuest

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