Who is your target market on Facebook? (Part two)

How can you identify and get to know your fans (target market) on Facebook? In our previous post we had a look at why we need to know our Facebook fans and the process of defining them. Today we look at the questions to ask and growing your Facebook fan base:

Target your customers

Target your customers (Image from http://www.webscoutmarketing.com

Ask the right questions:

  • How many people are in my target market?
  • Where does my target market hang out?
  • What does my target market enjoy the most?
  • What does my target market worry about the most?
  • How much is my target market willing to spend?
  • Does my target market consist of different segments?
  • What makes the people in my target market feel welcome?

Now…what do you do with all this information? You use it to help you…

  • write better content and web copy that will relate to the right target markets and encourage them to engage with your brand,
  • understand where to spend more time when it comes to networking, and
  • see why people rather buy from you than from your competitors.

How can you grow your fan base on Facebook?

  • Update your profile and/or company page on a regular basis to keep information up to date. This includes your contact details, maps and directions to your hotel, guesthouse or restaurant, images of the destination, etc.
  • Follow leaders in your industry.
  • Comment on other pages’ status updates and pictures – just remember to keep it relevant.
  • Ask fans to share your posts. (Obviously the amount of sharing will increase if you offer them discount…)

For more tips and discussions on this topic, book your workshop with Travelling Mystery Guest by contacting Renate on enquire@travellingmystery.co.za / 082 336 1562.

Happy targeting! 🙂

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