Should I have a company / personal profile on LinkedIn?

Needing or not needing a company profile on LinkedIn is not necessarily the question. The question should rather be: what do you want to achieve with your profile on LinkedIn?

LinkedIn

LinkedIn

Looking at LinkedIn, we all know by now that it is a professional platform on which people and companies can interact on a professional level about industry related topics. It is not a social platform, like Facebook, which is mainly used to stay in touch. LinkedIn is used to link people for business purposes rather than social purposes.

You need to decide whether you, as the owner or manager of the hotel or guesthouse, would like to “get linked” with other people in your industry or if you would like people to follow your hotel’s brand. The problem with the brand is that the brand needs to already have gained a certain amount of popularity in order to even be visible on a platform like LinkedIn. Interacting via the company profile is also much more difficult than from a personal LinkedIn profile. Your company profile would for instance not be able to link with people, even though people can follow the brand. The only interactions possible for a company profile would be to follow other brands (company profiles). The usage of the LinkedIn company page is therefore very limited and I would therefore prefer to have a personal profile instead. Why?

  1. I will be able to interact with fans of the brand in person.
  2. Fans will interact more easily with a person than a brand.
  3. It gives conversations and discussions more credibility as it can be traced back to someone specific.

Be careful:

With a personal profile related to a certain brand (i.e. your hotel) you need to ensure that the brand’s promise, values and beliefs are always visible throughout. If you decide to have a personal profile on LinkedIn with the aim of promoting your company, it is important to remember that the profile will then only be used for business purposes and not for socializing. (Not that LinkedIn is meant for socializing in any case). You will have to have a clear policy with regards to personal profiles on LinkedIn whenever they are linked to your brand.

For Travelling Mystery workshop bookings and tips on the basics of LinkedIn marketing for hotels and guesthouses, contact Renate on 082 336 1562 / enquire@travellingmystery.co.za.

Advertisements

5 thoughts on “Should I have a company / personal profile on LinkedIn?

  1. Pingback: Travelling Mystery Guest’s top blog posts | Travelling Mystery

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s