Tweeting for your hotel and using Twitter to your advantage might just make your guests return! Do not miss out on small opportunities on Twitter with these tips:
- Keep an eye on Tweets where your hotel’s name is mentioned and act on it. Did one of your guests tweet that they are busy preparing for a difficult meeting late at night and desperately craving chocolate? Why not surprise them with two or three homemade truffles from your in-house kitchen?
- Studies show that 48% of brand followers mainly follow the brands in order to get discount. Have a look at who the followers are that regularly engage with your brand and offer them a discount voucher to the on-site spa or the restaurant.
- Use Twitter to share nearby events and entertainment with your guests. If there is a band playing at the pub next door, share the ticket link on Twitter. This shows your guests that you are not focused on your brand only, but you take part and interact with your community.
- Share links to your other social media platforms and blogs via Twitter, as well as current specials. Your followers will appreciate being first to know.
- Retweet and respond. By doing this, you not only show that you are interested and you engage with your followers, but it also create more awareness for your brand and it might add some followers to your list.
- Personalize your Twitter profile. People like to know who they are talking to. Add the name of your guest relations manager or your social media ambassador. The word “social” indicates interaction and therefore guests would prefer interacting with a person rather than the hotel. You may even consider putting a photo of the person on the profile.
- Promote your Twitter profile wherever possible. Put your Twitter handle (the “@” symbol with your name which your followers use to tag you in their Tweets) up at the reception area, on your menus, and in other public areas in order to allow guests to follow you, Tweet about you and interact with your brand.
“I’ve been to many establishments where I wanted to Tweet something about their great service, ambiance or my experience, only to find that they don’t give me the opportunity to find them on Twitter.” -Renate de Villiers, owner of Travelling Mystery Guest.
- Be active on Twitter. This will increase awareness and it will build your reputation and trust. This also means that you need to interact. One Tweet per day is not going to cut it. Take part in discussions, start new discussions, share interesting things with your followers by tagging them and even try to take part in discussions with hash tags (#) that are trending.
- Acknowledge retweets and mentions. This just shows your followers that you have noticed them, it will probably impress them and this might in event encourage them to retweet or mention you on a more regular basis.
- Use keywords in your Tweets (words that will appear in searches) and also use only 120 characters in your Tweets in order to allow space for retweets (i.e. RT @TravellingMG)