Storytelling for hotels and guesthouses – Part Two

Nowadays, with people being on the move, telling your story with words might be quite challenging, as people don’t have time to read. How can you tell your story, capture their attention and have them understand what you are all about?

Sharing Content

Sharing Content (Photo by: Marda de Villiers)

  • Tell your story visually – people like looking at and sharing images. Use platforms like Pinterest, Instagram, Youtube and Facebook, as well as photo blogs. With the typical guest using a dozen different touch points to research their trips, you want your story to be visible on as many platforms as possible.
  • Combine your hotel’s story with an educational tour around the resort or establishment or an art class that interconnects with your story (tourists prefer interactive and educational experiences these days).
  • Have your audience take part in your story and take photos of their experiences which you can share with them through social media.
  • Tell one part of the story today and the other part tomorrow.
  • Write only a part of the story and ask the audience to partake in a competition to complete the final chapters or to add the visual content to the story.

Why tell your story?

Because “nothing holds attention like a great story”. (MSGroup – Creative Storytellers). According to research the human brain still searches for a story to make sense of information. Stories are universal and therefore they cross the boundaries of language, culture, gender and age. They are told and retold and build a sense of community which in event establishes emotional connections and creates a shared sense of purpose.

By telling your story, you will be able to create emotional connections with your guests which would never have been possible otherwise.

Learn more about storytelling, content creation and social media sharing at Travelling Mystery Guest’s workshops. Contact Renate for more information on 082 336 1562 / enquire@travellingmystery.co.za.

Go ahead – write your story and share it with the world!

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